Director of Social, TV Campaigns

Director, Social Media & Content (Contract)

📍 Burbank, CA, on site

💲 $80/hour (w2, eligible for benefits ! )

Starts in Aug and goes until the end of the year, with high potential to extend!

We’re seeking an experienced Director, Social Media & Content with a strong television, entertainment, or streaming social media background to lead social campaigns for a portfolio of premium scripted programming. This is an exciting opportunity for a creative social leader who understands how to build fandom, drive engagement, and create culturally relevant content around TV shows.

The ideal candidate has hands-on experience developing and executing TV show social campaigns, understands the entertainment lifecycle from launch through post-season engagement, and can quickly step in to lead strategy, creative development, and execution.

Responsibilities:

• Lead the creative strategy and execution of social media campaigns for multiple television series and original programming.
• Develop social campaigns that build awareness, conversation, and audience engagement throughout a show’s lifecycle.
• Oversee social creative development, publishing, and community management across platforms including TikTok, Instagram, and emerging channels.
• Create campaign concepts, creative briefs, and content strategies that reflect each show’s unique tone, voice, and audience.
• Partner with internal creative teams, marketing, production, agencies, and external vendors to bring campaigns to life.
• Lead social content capture at premieres, junkets, promotional events, and production shoots.
• Develop and execute influencer marketing strategies, including identifying talent, managing partnerships, and overseeing content delivery.
• Collaborate with paid media teams on social campaign strategy, targeting, and performance optimization.
• Analyze social insights and engagement metrics to drive growth, retention, and audience connection.
• Present campaign strategies, creative concepts, and performance updates to senior leadership and show stakeholders.

Qualifications:

• 5 years of social media marketing experience, ideally within television, entertainment, streaming, film, or media brands.
• Proven experience leading social campaigns for TV shows, series launches, or entertainment properties.
• Strong understanding of entertainment audiences, fandom culture, and social storytelling.
• Experience managing cross-functional teams and creative partners.
• Strong creative instincts with excellent writing and content judgment.
• Deep knowledge of TikTok, Instagram, and evolving social platforms.
• Experience with influencer strategy and execution.
• Ability to quickly step into a fast-paced environment and operate independently.

This role is ideal for a TV/entertainment social media leader who has built campaigns around shows, understands how to engage fans, and can balance big-picture strategy with hands-on creative execution.