What are the responsibilities and job description for the Design Lead, Website Optimization, Lead Gen position at 24 Seven Talent?
Job Description
Design Lead, Lead Generation
Glendale, CA (Onsite – 5 days/week)
Salary starts at $135,000
We’re looking for a Design Lead, Lead Generation to own the strategy, design, and performance of high-impact digital experiences that convert prospects into sales leads.
This is a hybrid leadership and hands-on role, ideal for someone who thrives both as a people leader and individual contributor. You’ll lead a small team while actively designing and optimizing bespoke landing pages, lead capture flows, and conversion experiences that directly drive revenue outcomes.
You’ll play a critical role in improving how digital experiences perform — continuously refining and optimizing landing pages to increase conversion rates and lead quality.
What You’ll Do
Design Lead, Lead Generation
Glendale, CA (Onsite – 5 days/week)
Salary starts at $135,000
We’re looking for a Design Lead, Lead Generation to own the strategy, design, and performance of high-impact digital experiences that convert prospects into sales leads.
This is a hybrid leadership and hands-on role, ideal for someone who thrives both as a people leader and individual contributor. You’ll lead a small team while actively designing and optimizing bespoke landing pages, lead capture flows, and conversion experiences that directly drive revenue outcomes.
You’ll play a critical role in improving how digital experiences perform — continuously refining and optimizing landing pages to increase conversion rates and lead quality.
What You’ll Do
- Own the end-to-end design and optimization of lead generation experiences, including landing pages, forms, and conversion flows
- Create and refine bespoke landing pages designed to increase conversion rates and drive sales-qualified leads
- Apply conversion rate optimization (CRO) best practices across layout, hierarchy, messaging, and CTAs
- Continuously test and iterate — running A/B and multivariate experiments to improve performance
- Use analytics and user behavior insights to improve both lead quality and volume
- Work hands-on in Figma and Webflow to design, build, and deploy experiences quickly
- 5 years of experience in UX/UI or digital design, with a strong focus on lead generation and conversion-driven work
- Proven track record of designing landing pages and flows that improve conversion rates
- Strong hands-on experience with Webflow (building and deploying, not just designing)
- Advanced proficiency in Figma, including systems-based design and prototyping
- Deep understanding of CRO, A/B testing, and performance-driven design
- Experience using data and analytics to inform design decisions
- Experience working cross-functionally and, ideally, with external development partners
- Prior experience leading or mentoring designers
- Experience in multi-location, franchise, or service-based business models
- Familiarity with home services, home improvement, or lifestyle brands
- Experience in fast-paced, in-house or agency environments
- Exposure to tools like Google Analytics, Hotjar, or similar platforms
Salary : $135,000