Demand Generation Marketing Manager

Job Description

Demand Generation Marketing Manager

• Remote/WFH supporting EST hours
• W-2 Contract-to-hire with full benefits (PTO, 401K Match, Health, Dental Vision)
• Pay rage, $40-$46/hr depending on experience. Conversion salary of $90,000-$115,000/yr.
  
  

We are seeking a hands-on Demand Generation Marketing Manager to support B2B marketing efforts for a leading healthcare education brand in the nursing education space. This role will manage and optimize demand generation campaigns, partner closely with sales and product marketing, and use data to help drive qualified lead generation, pipeline growth, and improved campaign performance.

This is a great opportunity to do meaningful B2B marketing work in the healthcare education space. The campaigns this person supports help nursing schools, educators, and healthcare training programs connect with tools and resources that prepare the next generation of nurses and healthcare professionals. It’s a role where strong demand generation work can directly support education, workforce development, and ultimately better healthcare outcomes.

The ideal candidate is a campaign-focused marketer with strong HubSpot experience, full-funnel demand generation knowledge, and the ability to manage multiple priorities in a fast-paced, collaborative environment. This person should be analytical, organized, proactive, and comfortable working across sales, product marketing, paid media, marketing operations, and events teams.

Responsibilities

• Manage and optimize ongoing B2B demand generation campaigns, including evergreen programs already in market.
• Support new campaign launches across email, webinars, digital campaigns, LinkedIn, nurture programs, ABM-style activity, and event-related marketing.
• Partner with product marketing to align campaigns with audience needs, product messaging, sales priorities, and go-to-market timelines.
• Collaborate with sales and sales enablement to support lead generation, lead follow-up, campaign alignment, and sales-facing campaign needs.
• Support demand generation activity tied to webinars, trade shows, industry events, and ancillary prospect/customer events.
• Use HubSpot to support campaign execution, segmentation, nurture activity, lead scoring, MQL generation, and campaign tracking.
• Review campaign and funnel performance, including leads acquired, MQLs, MQL-to-opportunity conversion, opportunity size, and win rate.
• Leverage reporting and dashboards to identify trends, performance gaps, and opportunities to optimize campaigns.
• Partner with marketing operations on data, reporting, CRM integration, and HubSpot-related needs.
• Manage timelines, campaign tasks, and deliverables using Monday.com or similar project management tools.
• Help prioritize campaign activity by identifying what should continue, what should be optimized, and what should be paused or stopped.
• Maintain strong communication with cross-functional stakeholders to ensure campaigns stay aligned, organized, and on schedule.
  
  

Qualifications

• 5 years of experience in demand generation, campaign marketing, growth marketing, or a related B2B marketing role.
• 8 years of overall sales and/or marketing experience preferred.
• Strong hands-on experience with HubSpot is required.
• Experience managing B2B demand generation campaigns tied to lead acquisition, MQL generation, pipeline growth, and sales follow-up.
• Strong understanding of nurture campaigns, lead scoring, MQL criteria, funnel performance, and campaign optimization.
• Experience partnering closely with sales, product marketing, marketing operations, paid media, and/or sales enablement teams.
• Experience supporting webinars, events, trade shows, or event-related demand generation campaigns.
• Strong project management skills with the ability to manage multiple campaigns, timelines, and deliverables at once.
• Comfortable using data and reporting to make recommendations and improve campaign performance.
• Excellent communication skills and ability to work well in a collaborative, cross-functional environment.
• Highly organized, accountable, and comfortable managing priorities in a fast-moving environment.
  
  

Preferred Qualifications

• Healthcare education, EdTech, higher education, healthcare, nursing education, or B2B SaaS experience.
• Experience marketing to academic, healthcare, or complex B2B buying committees.
• Monday.com experience.
• Looker Studio exposure.
• ABM or target account marketing experience.
• Corporate or in-house marketing experience strongly preferred.
  
  

Important Role Notes

• This is not a paid media buyer role. This person will partner with the paid media team but will not be responsible for directly managing paid media platforms.
• This is not a marketing operations or dashboard-building role. The ideal candidate should be comfortable using HubSpot and campaign data, while partnering with marketing operations on deeper systems, reporting, and CRM needs.
• This is a hands-on campaign management role for someone who can keep campaigns organized, moving, and optimized while partnering across multiple marketing and sales stakeholders.
  
  

Success in This Role Looks Like

• Keeping demand generation campaigns organized, moving, and optimized.
• Supporting campaign execution quickly and confidently.
• Improving visibility into campaign performance and lead quality.
• Partnering effectively with sales and marketing stakeholders.
• Managing multiple priorities without losing track of timelines or deliverables.
• Helping the team focus on the highest-value campaign activity.