Demo

Executive Director

12 OAKS MANAGEMENT
Lubbock, TX Full Time
POSTED ON 2/22/2026
AVAILABLE BEFORE 4/22/2026

The Executive Director serves as the servant-hearted leader and chief executive of the community, fully accountable for the well-being of residents, the performance and growth of team members, the stewardship of financial and physical assets, and the reputation of the community. The Executive Director ensures the community operates in alignment with 12 Oaks Senior Living’s mission and core values of Character, Competency, Stewardship, and Servanthood, while delivering exceptional outcomes in care, service, occupancy, and financial performance.

Primary Duties & Responsibilities:

  • Model servant leadership and integrity, reinforcing 12 Oaks’ values in every decision and interaction.
  • Cultivate a culture of accountability, trust, and collaboration where staff feel supported, valued, and developed.
  • Act as the “face of the community,” demonstrating visible, approachable leadership with residents, families, staff, and stakeholders.
  • Lead with courage and empathy in times of challenge, ensuring stability and confidence in the community.
  • Champion the dignity, independence, and individuality of residents, always ensuring person-centered care.
  • Partner with the Resident Care Director to oversee assessments, service plans, and delivery of care, with a focus on proactive risk management and regulatory compliance.
  • Ensure excellence in dementia care programming and safety, with specialized staff training and support.
  • Promote a holistic approach to wellness that meets physical, social, emotional, and spiritual needs.
  • Maintain clear, responsive communication with families and address concerns promptly and professionally.
  • Recruit, select, and retain high-performing leaders and staff who embody 12 Oaks’ values.
  • Provide ongoing coaching, mentoring, and performance feedback to department heads and staff.
  • Ensure department leaders are equipped to lead their teams, drive accountability, and support career growth.
  • Create succession plans to ensure leadership continuity and stability in the community.
  • Deliver financial performance in line with approved budgets and ownership expectations, including NOI, occupancy, labor efficiency, and expense control.
  • Develop and execute business plans that address growth, quality improvement, and long-term sustainability.
  • Safeguard the community asset by ensuring proper maintenance, cleanliness, safety, and compliance.
  • Ensure compliance with all local, state, and federal regulations, including assisted living and memory care requirements.
  • Manage vendor relationships and contracts to ensure quality service and responsible financial stewardship.
  • Partner with Sales and Marketing leadership to drive occupancy and meet move-in goals.
  • Establish strong relationships with referral partners, healthcare providers, and community stakeholders.
  • Lead tours, family meetings, and public relations efforts to promote the community’s reputation for excellence.
  • Monitor market trends and ensure competitive positioning of the community.
  • Always ensure regulatory readiness, with accurate and current documentation and training.
  • Promote a culture of safety and continuous quality improvement.
  • Respond promptly and thoroughly to incidents, audits, surveys, and inspections.
  • Ensure effective emergency preparedness, disaster planning, and resident safety protocols.
  • Performs other duties as required.

Qualifications:

  • Current Assisted Living Administrator license required.
  • Knowledge of budgeting, forecasting, staffing and scheduling.
  • Strong leadership and motivational skills.
  • Proficiency with technology, including Microsoft Office and electronic health/operations systems.
  • Excellent communication, relationship building, customer service, and problem-solving skills, including the ability to maintain composure under stress.
  • Strong organization skills, able to multi-task, and can manage time to meet frequently changing deadlines in fast -paced environment.
  • Strong knowledge of assisted living and memory care regulations and best practices.

Education & Experience:

  • College degree in Healthcare Administration, Business, Gerontology, or related field preferred.
  • Three to five (5) years of progressive leadership experience in senior living, healthcare, or related field.
  • Demonstrated success in leading teams, managing budgets, and achieving operational and financial outcomes.
  • Financial Reporting and/or P&L experience.
  • Alzheimer’s / Memory care communities experience is a plus.

Physical Requirements:

 

  • Ability to stand, walk, and sit for extended periods.
  • Ability to lift up to 25 pounds occasionally.
  • Must be able to respond to emergency situations promptly.

Core Expectations as a 12 Oaks Leader:

 

  • Lead with Character: Act with integrity, transparency, and accountability.
  • Demonstrate Competency: Deliver operational excellence and compliance.
  • Practice Stewardship: Safeguard resources and maximize owner and resident value.
  • Live Servanthood: Place the needs of residents, families, and staff above self.

Salary.com Estimation for Executive Director in Lubbock, TX
$213,737 to $322,610
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