Vice President of Sales & Marketing

SUMMARY:

The Vice President of Sales & Marketing will be a senior strategic leader within the M&R Hotel Management Executive Team tasked to outline the course, develop the vision, and implement the strategic plan that will drive our hotels to increased market share, greater recognition, and higher revenues.

RESPONSIBILITIES:

• Partner with M&R Executive Team to strategically align company direction as it relates to development and implementation of consistent company-wide sales and marketing initiatives.
• Provide guidance and direction to sales team to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives for the entire collection of hotels.
• Partner with hotel leadership team to develop short- and long-term planning and operations of the hotel sales division including but not limited to direct sales efforts follow-up and proper sales administration and training.
• Collaborate with the hotel leadership team to ultimately influence the marketing advertising sales plans activities programs strategic plan and annual budget for their region and/or portfolio of hotels; manage within approved plans and budgets.
• Drive overall digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media).
• Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders.
• Support sales operations regarding promotional and tactical marketing, e-Tools, and electronic media.
• Create distribution strategy and annual plans to maximize online revenue and profitability across independent and branded hotels.
• Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
• Establish and maintain effective working relationships with agencies and media representatives and use these relationships to develop new business opportunities.
• Act as liaison with public relations vendor to develop press releases, prepare information for media kits, and other public relations issues.
• Conduct on property visit to hotels within M&R Collection to assess strength of sales leadership strategic culture and adherence to company’s established regulations company standards sales standards and sales metrics.
• Conduct market research to identify opportunities and threats, staying abreast of industry trends.
• Train all respective Area Directors of Sales, Director of Sales and Sales Managers within assigned portfolio(s) on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
• Work closely with Revenue Management teams to optimize pricing strategies and revenue.
• Oversee the Profit and Loss (P&L) performance for the sales and marketing department, ensuring financial targets are met.
• Collaborate with Finance teams to develop and manage budgets, forecasting revenue and expenses.
• Partner with hotel/sales leadership and/or People & Culture Team in order to attract, retain and motivate the Associates; hire, train, develop, empower, coach and counsel and conduct performance and salary reviews including progressive discipline as appropriate.
• Attend and/or conduct daily/weekly/monthly meetings and any other functions required by the Executive Team to provide training and feedback on a rotational basis.
• Each associate will be required to follow the rules as found in the M&R Employee Handbook
• Perform other duties as assigned by Executive team, of which employee is capable of performing.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Hospitality Management or related discipline.
• Minimum 10 years of progressive sales and e-commerce experience within the hospitality industry.
• Multi brand and market experience preferred.
• Strong working knowledge of C and brand sales platforms (e.g., CI/TY, Delphi, TravelClick, CVENT, PMS).
• Deep understanding of digital marketing in the hospitality sector and superior knowledge of social media and various OTA distributions models.
• Demonstrable experience and knowledge of direct hotel sales, ecommerce, and revenue management.
• Strong leadership skills and ability to lead change, mentor, offer constructive feedback and motivate individuals.
• Excellent communication and presentation skills including experience with related tools, software, and formats.
• Strong leadership presence with the proven ability to influence and drive change with senior leaders in scaling the organization and establishing business goals for growth.
• Must possess attention to detail, confidentiality, integrity, and the ability to maintain a high level of professionalism in a fast-paced dynamic environment.
• Demonstrated leadership skills, evidenced by effectively working as a partner with other executives and stakeholders with strong, demonstrable oral communication skills, including the ability to present to internal and external audiences on technical aspects.
• Reputation as a team player with a strong work ethic, integrity, candor, and willingness to accept responsibility and accountability for driving issues to resolutions.
• Willingness to travel up to 50%.
• This is an on-site position located in New York, NY.