Who we are. In 2018, Cowboy introduced the most beautiful, simple, and connected electric bike for urban riders. With a vision to be the ideal mode of transport, Cowboy has transformed the electric bike to be a fully connected ecosystem that our riders experience every day. Over time, the cultural impact we imagine is one of creating the living city - urban environments that are more mindful of us and the way we want to move and more sustainable ...
Cowboy was founded in 2017 and has since sold over 25,000 electric bicycles in Europe. Now it's got its sights set on the growing U.S. market. In September 2021 it’s launching two versions of its 4th-generation e-bike in the U.S. With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy’s vision is to elevate the daily commute to the ...