The Channel Marketing Manager for Home Access and Mobility Equipment is responsible for formulating and executing integrated, strategically-focused marketing plans to drive lead generation and market segment penetration goals, across prospective and current clients, in alignment with the corporate brand strategy.

Essential Job Functions and Duties:

• Develop and implement a channel specific marketing strategy that aligns with our corporate brand strategy utilizing the best media platforms for the channel to increase lead generation and market share. Platforms include: digital, social media and direct advertising, influencer and customer communications through content marketing; product launch materials; marketing collateral; white papers and trade show/event support if applicable
• Initiates/manages lead nurturing programs to accelerate prospects, analyzes project performance and company impact to drive insights, and tracks/reports on campaign costs, performance, and ROI to understand channel and offer performance.
• Build and Maintain Channel Marketing Calendar for Home Access and Mobility Equipment
• Manage marketing activities and campaigns to ensure projects are completed on time while maintaining accurate budget, expense tracking and forecasting.
• Collaborates with cross functional sales and marketing teams to produce effective promotional materials and communication materials in digital and print format for internal and external communications.
• Ensures consistent use of brand guidelines.
• Researches and monitor competitors marketing efforts in market
• Creates informative and timely content.
• Work with and manage supplier relationships with marketing professionals within channel.
• Creation of PowerPoint presentations.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Maintain high level of professionalism at all times.
• Ad Hoc Projects as assigned.
• Adhere to all company policies and procedures, OSHA and other safety regulations, and all state mandated regulations.
• Comply with MW’s Core Values at all times (LOVE IT).
• Complete other duties as assigned.

Position Qualifications and Entrance Requirements:

• Bachelor’s or Associates Degree in Business, Marketing, Communications or related degrees.
• 4-7 years’ experience in marketing, preferably within a multi-location, national company.
• Excellent project management skills. Ability to manage multiple projects, demonstrating superb project management skills and attention to detail

• Demonstrated writing skills with proper grammar, punctuation and sentence structure.
• Must possess strong analytical and communication skills
• Experience working with marketing data in a CRM environment (SalesForce highly desirable).

• Keen sense of awareness of influencers and customers in wheelchairs
• Social media content management and execution experience
• Quick learner and self-motivated
• Skilled in all Microsoft Office programs with advanced Excel capabilities.

• Ability to rapidly learn and take advantage of new concepts and technologies.

Physical Demands/Work Environment:

• Able to function capably in an office environment using standard equipment (telephones, fax machines, computers, copiers, etc.)
• Must be able to lift up to 50 pounds. Frequent lifting and/or carrying of objects weighing up to 10 pounds.
• Must be able to complete office-related physical activities (walking, standing, talking, hearing, pushing, reaching, seeing, stooping/crouching, smelling, depth perception, identifying colors) as needed.