We are seeking a talented and dynamic Marketing Specialist to join our team. The ideal candidate will be passionate about the beauty industry, creative in their approach to marketing, and have a strong understanding of digital marketing strategies. As a Marketing Specialist, you will be responsible for developing and executing marketing campaigns to drive brand awareness, increase customer engagement, and ultimately boost sales.

Responsibilities:

• Develop and implement comprehensive marketing strategies to promote our products and brand.
• Create engaging content for various marketing channels, including social media, email newsletters, website, and advertising campaigns.
• Manage our social media accounts, including planning and scheduling posts, responding to comments and messages, and analyzing performance metrics.
• Collaborate with the sales team to develop promotional offers and campaigns to drive foot traffic and increase sales.
• Conduct market research to identify trends, customer preferences, and competitive analysis.
• Monitor and analyze the performance of marketing campaigns and initiatives, and make data-driven recommendations for optimization.
• Build and maintain relationships with influencers, bloggers, and other partners to expand our reach and drive brand awareness.
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven experience in marketing, preferably in the beauty or retail industry.
• Strong understanding of digital marketing channels, including social media, email marketing, SEO, and PPC advertising.
• Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
• Creative thinker with a passion for beauty and fashion trends.
• Analytical mindset with the ability to interpret data and insights to inform marketing strategies.
• Proactive and self-motivated, with the ability to work independently and as part of a team.
• Proficiency in graphic design and content creation tools (e.g., Adobe Creative Suite) is a plus.

Benefits:

• Competitive salary
• Employee discounts on beauty products
• Opportunities for career growth and advancement
• Dynamic and collaborative work environment

If you're passionate about beauty and marketing and want to be part of a fast-paced and exciting industry, we'd love to hear from you! Please submit your resume and portfolio showcasing your marketing achievements and creative work.