In compensation strategy, HR practitioners and business leaders often use statistics to navigate effective pay practices. One of the most common measures used in compensation is the 25th percentile--it serves as a major entry point for assessing compensation to ensure market competitiveness.
This guide defines the 25th percentile, explains how it is calculated, and how it's best to use this measure through practice and study. We'll take it step by step through best practices and employment insights.
The 25th percentile (P25) is the number at which 25% of a population earns less, and 75% earns more relative to compensation in compensation. It helps HR teams gain insight into what the lower edge of compensation expectations might be for a given role, usually the role with the least amount of experience required (entry-level or with little or no experience) or when there is a limited budget.
For example, in a role that's entry-level, it can help the team avoid low-balling an offer while still keeping numbers in check.
In a practical example, if 100 salaries are sorted from lowest to highest, the (P25) would be about 25% in on this scale, or the 25th salary. The more employees compensated, the clearer the alignment as it becomes less of a guess and more of a reflection of market compensation realities.
Where it's useful: Entry-level hiring, budget creation.
Where it's not: If potential candidates are only attracted for salary without additional benefits.
The 25th percentile is only meaningful when derived from reliable market data. Market Pricing enables organizations to benchmark jobs against current market compensation and accurately identify percentile values, including P25. It supports precise, defensible entry-level and budget-aligned pay decisions by grounding them in robust external data.
In market pay distribution, the (P25) is defined as the percentage of response that's below and above this measure from observation.
Basically, companies across industries, regions, and more compile tons of data, and when it's polled, it forms somewhat of a bell curve from where 25% may receive one salary, median salaries are above and below, and 75% get what's more popular. Thus, it helps HR professionals know exactly where they line up relative to peers.
For instance, if the market pay distribution for a software developer is $80,000 at the (P25), then that means that 25% of software developers earn less than $80,000 and 75% earn more. There needs to be a lot of data compiled to avoid skewing results with small sample sizes.
Some statistics from the U.S. Census Bureau report 2023 income assessed that percentiles changed every year. For example, the 10th percentile increase 6.7%. This is relevant to the lower quartile.
| Percentile | Definition in Distribution | Example Salary (Hypothetical Developer Role) |
|---|---|---|
| 25th | 25% below, 75% above | $80,000 |
| 50th | Median | $100,000 |
| 75th | 75% below, 25% above | $120,000 |
Accurate percentile placement depends on comparing the right jobs. Job Matching aligns internal roles with appropriate market benchmarks, ensuring that the 25th percentile reflects comparable responsibilities, skills, and scope. This prevents under- or over-estimating pay due to mismatched job data.
The 25th percentile is a lower quartile assessment. The 50th percentile is median or middle ground compensation--half earn more, half earn less. The 75th percentile is for higher compensation earners or senior positions.
Therefore, they all have differential impacts on accountability expectations--25th is meant for decreased risk and monetary value for hiring and assessment. It's not good to use the (P25) alone because it would be considered a low-ball offer by most standards.
25th vs. 50th: Less risk but high turnover potential.
25th vs. 75th: Less budget-friendly but helps attract talent.
The (P25) functions in compensation benchmarking as a compensation reference point for all other pay. It links to pay opportunities where organizations want to lag the market a little bit—maybe they'll get good benefits—and helps teams create pay ranges with the (P25) as the start and incremental value increases thereafter.
Compensation benchmarking involves accessing external information to make internal assessments and the (P25) is one way to provide perspective without being overbearing.
Applying the (P25) in benchmarking requires clear visibility into pay positioning and outcomes. Reporting & Analytics transforms percentile data into actionable insights, enabling HR leaders to visualize where roles sit within ranges, validate benchmarking assumptions, and communicate pay strategies to stakeholders.
Compensation benchmarking is required to find data to calculate the (P25) because without compiling survey results from government reports, there are no clear answers. When thousands of data points are compiled, they help advocate for certain roles given location, experience level, where applicants are coming from, and more.
For example, in the BLS findings about percentiles for 2025 compensation, they use wages to define bands—and they also show how benefits account for total cost. At a lower percentile, maybe the benefits are more competitive.
Steps involved: Compiling data, sorting salaries, cutoff point evaluation.
Benefits: Ensures compliance/equity.
The (P25) comes from sorting benchmark job data and then taking the salary at either quarter mark. Someone can compile information in a spreadsheet or on a statistics software program that accounts for thousands of numbers and takes an average so that outliers do not skew results all at once.
For benchmark jobs like accountants, payroll operations are acquired from spreadsheets accounting for hundreds of benchmark jobs so that people understand how other organizations are compensating them.
| Step | Definition / How to Accomplish It | Tool Example |
|---|---|---|
| 1 | Data gathering | Salary surveys |
| 2 | Matching jobs | Role requirements |
| 3 | Sorting and calculating | Excel / statistical software |
Here are the best practices for applying a 25th percentile compensation strategy:
Position Pay Wisely: Pay identified roles with higher talent pools and less training and development needs with a cost of turnover for movement.
Emphasize Total Rewards Components: While base pay can be lower than performance, non-cash benefits can be frontline operable (flexible schedules) or high variable (strong variable compensatory upside).
Range minimum: Make the (P25) the official floor of a range to have a true starting structure for entry-level/developing personnel.
Accelerated growth opportunities: If frequent evaluations and clear paths to promotion exist, high-potential employees can quickly grow from the (P25) to market median.
Culture can sell: Sometimes, an impressive brand name or reputable mission is worth a lack of cash compensation.
Use market data rigorously: Ensure that the (P25) is compelling enough to stay higher than legal requirements and not so low that one loses money for immediate operational disruption.
The (P25) should not be applied universally because it creates pay inequities for motivated employees who feel talented enough to earn more than their peers.
It also ignores positions that might otherwise warrant more earnings because there's no benefit to use a dollar sign as a boundary in hiring and ultimately losing diverse talent for costs.
Risks: Higher attrition rates, diversity concerns.
Alternatives: Tiers.
Where compensation best practices reduce the risk of applying a (P25) is with annual adjustments and cuts in various demographics.
For example, if inflation is hitting higher earners, giving (P25) options a boost avoids a decent starting point from flying too low. BLS studies connect CPI implications to salary adjustments so that figures make sense over time instead of being stagnant.
The best ways to use the 25th percentile include:
Cost of hiring: Set minimum salary to midpoint for fields that require less effort accountability/effort/experience behind them.
Use a total rewards strategy: Make up for lower base earnings through aggressive non-cash compensated roles like benefit-heavy variables that make total compensation competitive against lower basic salaries.
Talent strategy of selection: When it's in an industry of high turnover, where talent acquisition opportunities are cheaper or in early-building stages, this strategy works.
Performance pay: Use it as a starting point to drive performance at bonus opportunities to ensure total compensation keeps pace with results.
Market position: Position your company as a low-cost employer without cash-heavy expenditures—this is important in fields where non-cash benefits are highly sought after.
Here are the common questions about the topic:
It helps compare what is internal versus market low opportunities—if many workers exist below this number, there are gaps (especially in females versus males or roles).
Yes—for junior roles it serves as the market floor; supplement to grow, however.
Annually or bi-annually if markets are volatile for shifts.
Definitely—based on where higher populations exist—in tech, it might be higher than in retail due to demand and cost of living possibilities.