Customer & Community Marketing Manager

Join Frends as Our First Customer & Community Marketing Manager 🚀

At Frends, we’re redefining the future of enterprise integrations, automation, and API management. Our European-born, developer-trusted platform empowers IT and business teams alike to build, automate, and modernize faster, with transparency and full control.

As we scale rapidly across Europe and beyond, we’re strengthening our marketing team and seeking a Customer & Community Marketing Manager.

If you’re passionate about driving customer retention, building thriving communities, and activating users from day one, this is your opportunity.

What You'll Lead and Build

Customer Lifecycle Marketing

• Own and optimize customer engagement across the full lifecycle, from onboarding and activation to expansion and advocacy.
• Develop programs that drive adoption, retention, upsell, and community activation, especially with developers and IT teams.

Community Building

• Launch and manage our first Frends Community: including forums, meetups, user groups, and webinars.
• Foster engagement among integration architects, developers, and business users.
• Identify and activate champions, speakers, and customer advocates.

PLG (Product-Led Growth) Motion

• Design and execute onboarding journeys for trial users and self-serve customers.
• Create campaigns that nurture users into product adoption, activation, and expansion without heavy sales touchpoints.

Content & Events for Community

• Collaborate with Product Marketing and Customer Success to create content (guides, best practices, events) tailored for our user community.
• Organize customer webinars, AMAs, and mini-conferences.

Insights and Growth Loops

• Monitor community health metrics, customer feedback, and usage patterns.
• Use insights to improve onboarding, expand education efforts, and surface expansion opportunities.

What You Bring

• 5 years of experience in Customer Marketing and Community Management in B2B SaaS.
• Proven track record building high-engagement programs for technical audiences (developers, architects, IT leaders).
• Experience designing and executing customer onboarding, advocacy, and retention campaigns.
• Deep understanding of PLG motions and customer lifecycle strategies.
• Strong cross-functional skills: working with Product, CS, and Sales.
• Analytical mindset: You can measure what matters and iterate based on insights.
• Fluent English, written and spoken. Bonus if you have experience in Europe-focused or multi-region community building.

Bonus additions

• Experience with integration platforms, iPaaS, API management, or developer tools.
• Familiarity with tools like HubSpot, community platforms (like Discourse, Slack), or community management tools like Circle.
• Passion for AI-driven community engagement and marketing innovation.

Why Frends?

• Exciting Role & Professional Growth: Engage in a new role that allows you to continuously learn and impact our growth journey.
• Innovative Environment: Be part of a forward-thinking company with a strong focus on innovation.
• Collaborative Culture: Work closely with our marketing, sales, product development, and other supportive colleagues.
• Trust, freedom, and flexibility: Enjoy our low hierarchy and flexible, relaxed organizational culture.
• Flexible Work Mode: Enjoy modern, flexible working times and hybrid work options.
• Competitive Salary adequate to your expertise.

Read from our blog why talents choose Frends and why Frendszies stays with us.

Interested in joining us?

If you're ready to join a dynamic, growing company, please submit your resume and a cover letter explaining why you're the perfect fit for this role. Get in touch, and let´s connect!

Additional Information

• The start is flexible according to your situation.
• We prefer you to be located in Finland, Sweden, or the Netherlands. We have offices in Espoo, Finland, and Stockholm, Sweden.
• You will report to the CMO and collaborate closely with the rest of the marketing, sales, and product development teams.
• Our recruitment process includes three to four discussions. To ensure a smooth and informative process, you will meet at least our People Integrator, a Marketing Team Member, and the CMO. Case study and reference checks are also included.
• Please note that we accept applications for this position only through our career website.

Want to know more about Frends?

Frends is our own modern, low-code integration platform developed by our own R&D team. Frends solves the digitalization challenges of both global and smaller customers and in both private and public sectors in various industries.

Recognized in the Gartner® Magic Quadrant™ for Integration Platform as a Service, Frends continues to grow rapidly in the Nordic, European, and global markets. Frends is also awarded in G2 review with the "Momentum Leader (API Management)," "Best Usability," "Easiest to Use & Admin," "Highest User Adoption," "Most Implementable," "Fastest Implementation," and "Fastest Time to Value" badges in 2025. Our customers give us 4.7 out of 5 stars on Gartner Peer Insights.

Visit our webpage. Check out our use cases. Listen to our webinars. Learn more about Frendszone from our blogs.