Job Posting for PPC Executive - Graduate Opportunity at World of Books
Creating and managing marketing campaigns across all PPC channels.
We would love you to join us as a graduate PPC Executive, helping us to achieve our vision of becoming a global leader in recommerce. It’s a really exciting time to join World of Books Group as we launch into our next phase of business growth.
Your main role would be to support the team in acquiring new customers for our outbound operation against a target return on investment (ROI); you will also help to deliver a trades for our inbound selective sourcing activity via Ziffit – measured at a target cost per install (CPI). You will work closely with the PPC Account Managers.
The role will have a strong technical focus and your key responsibilities will be to:
Support the PPC Manager to implement the paid media strategy, growth plan and roadmap.
Ensure Search Query Reports (SQR) and ad optimisation plans are delivered in timely manner.
Help to identify areas of automation opportunities, which can be enhanced via scripting or reporting efficiencies.
Deliver reporting of campaigns, across all KPIs, to maximise ROI on agree timescales.
A relevant technical degree - e.g., Computer Science - and strong JavaScript skills are essential as you will be supporting the creation of Google Scripts. To succeed you will also need to:
Be highly numerate and analytically minded – able to translate analysis into action to boost future performance.
Enjoy building relationships within a performance-driven team.
Knowledge of SQL– preferred
This role is offered as hybrid working and can be based from our offices in London, Coventry, or Goring by Sea.
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