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Marketing Analytics Specialist sought by Adventist Health System West in Roseville, CA, to develop & automate marketing campaign analytics dashboards, including media performance, spend, tactics & conversions connected to resulting clinical encounters & financials; present marketing campaign results to various stakeholders, sharing recommendations to optimize campaign performance; analyze consumers' insights, behaviors & propensity data to determine consumer marketing opportunities & identify relevant audiences for marketing strategies & messaging; develop target lists & cohorts for marketing campaigns & execute ad-hoc marketing analytics projects & consumer research projects, to include primary & secondary research; define, produce & present results including dashboards, presentations & recurring reports that find opportunities to craft consumer experiences & inform internal strategic decisions; develop & report easily consumable, visualized dashboards of customer & ad metrics for key stakeholders & executives w/ actionable insight call-outs; conduct ad-hoc/custom market research & advertising research studies, collaborating w/ internal clients to identify research objectives, methods & study population; oversee data collection, analyze data, write &/or review reports, provide relevant actionable recommendations & communicate findings to internal clients; serve as overall project manager & work w/ marketing & communications team members to understand region & market-specific consumer information needs; & recommend metrics, reports & studies based on business needs, best practices & user research & provide sound research methodologies, making a case for proposed methods of data collection. Requirements: Bachelor's or foreign equivalent degree in Marketing, Business Administration, or Social Services plus two years of analytics, market research or survey experience.
Full Time
Elementary & Secondary Education
$82k-108k (estimate)
04/24/2024
06/22/2024
adventisthealth.org
ROSEVILLE, CA
1,000 - 3,000
2019
JAMES E PEDERSEN
$200M - $500M
Elementary & Secondary Education
Feather River Outpatient Ctr is an executive office company based out of 6283 Clark Rd # 4, Paradise, California, United States.
The job skills required for Marketing Analytics Specialist include Insight, Presentation, Market Research, Marketing Analytics, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Analytics Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Analytics Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Analytics Specialist positions, which can be used as a reference in future career path planning. As a Marketing Analytics Specialist, it can be promoted into senior positions as a Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Analytics Specialist. You can explore the career advancement for a Marketing Analytics Specialist below and select your interested title to get hiring information.