Digital Marketing Specialist
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.\nWrite the next chapter of your ABB story.
This is a position with grade
13
This position reports to
Director of Marketing & Communications
Your role and responsibilities
We are looking for a Digital Marketing Specialist who is passionate about leveraging digital platforms and technologies to drive business growth. The ideal candidate will have experience executing, monitoring, and adjusting digital marketing strategies to support broader marketing objectives and enhance our customers' experience. This role entails tracking, reporting, and continuously improving traffic, engagement, audience growth, and conversion rates through online channels. Additionally, collaboration with cross-functional teams, such as sales, product management, and marketing team members is essential to ensure success and alignment with overall business objectives.\n\nYou will be mainly accountable for:\n \tDevelop and Execute Email Campaigns: Create engaging and nurturing email marketing campaigns, analyze performance metrics to optimize results, and implement segmentation and personalization strategies.\n \tImplement Marketing Automation Strategy: Develop and execute the company's marketing automation strategy in alignment with business objectives while identifying opportunities to improve efficiency and effectiveness.\n \tManage Marketing Platforms: Oversee and manage platforms like Pardot, Marketing Cloud Account Engagement, HootSuite, Interlynx, and SFDC, ensuring proper setup, integration, and data integrity.\n \tExecute and Optimize Campaigns: Develop an omnichannel approach to campaigns utilizing ABM techniques, SEO/PPC, email drip campaigns, lead nurturing sequences, and triggered responses, using dynamic content and personalization to boost engagement.\n \tLead Management and Collaboration: Implement lead scoring and segmentation to prioritize and qualify leads, collaborate with sales teams for seamless handoff and follow-up, and manage list acquisition, behavior-based segmentation, email deliverability, database hygiene, and GDPR compliance.\n \tData Analysis and Continuous Improvement: Monitor and analyze marketing automation performance metrics, make data-driven decisions to improve campaign effectiveness, conduct A/B and multivariate testing to optimize workflows, and serve as the go to resource for marketing automation related inquires/troubleshooting.\n\nThe work model for the role is: Hybrid #LI-Hybrid
Qualifications for the role

• Bachelor's Degree with minimum 5 years of experience in digital marketing, email marketing, paid and organic SEO, display advertising, ABM, marketing automation (nurture), lead management.
• Software/Application Proficiency in Salesforce and Pardot (Marketing Cloud Account Engagement), Google Analytics - Required.
• Candidates must already have a work authorization that would permit them to work for ABB in the US.

More about us
ABB Drive Products serves the industries and infrastructure segments with world-class drives and programmable logic controllers (PLC). With its products, global scale and local presence, the Division helps customers to improve energy efficiency, productivity and safety.\n\nWe value people from different backgrounds. Apply today for your next career step within ABB and visit to learn about the impact of our solutions across the globe. #MyABBStory\n\nWe look forward to receiving your application. If you want to discover more about ABB, take another look at our website \n\nEqual Employment Opportunity and Affirmative Action at ABB\n\nABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.\n\nAll qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites:\n_KnowYourRights_screen_reader_10_20.pdf\n_ English_formattedESQA508c.pdf\n\nAs an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-.\n\nProtected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1- or by sending an email to Resumes and applications will not be accepted in this manner.\n\nmyBenefitsABB.com

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.