The Associate Brand Manager will assist in delivering business targets (sales, profit, share) through the development and execution of brand strategy and marketing plan activities for the prouduct portfolio. A blend of business management and brand development skills are critical for success.

Client Details

Our client is a well-established player in the consumer goods industry, known for its quality products, global presence, and commitment to sustainability and social responsibility. They are primarily engaged in the production and distribution of beverages, especially tea, coffee, and water, as well as non-alcoholic beverages and snacks.

Description

Key Responsibilities:

• Lead the cross functional team in day-to-day brand product portfolio management.
• Perform monthly business analyses to understand category and brand performance; translate analyses into insights, implications, and recommendations to achieve brand business targets.
• Partner with external agencies on executing and measuring marketing programs.
• Lead commercialization process for innovation and product/packaging renovation.
• Collaborate with sales and cross functional team to create selling materials to support new product launches, trade and pricing strategies, and shelf management initiatives.
• Manage, track, and evaluate range of consumer and trade promotional activities.
• Assist with e-Comm brand projects and activities.

Profile

Competencies & Skills:

1. Passion to work for challenger brands. Mindset to do more with less.
2. Inherent understanding of how to build brands in culture in the US.
3. Digital marketing; earned media and influencer marketing.
4. Strong verbal, written communication, and presentation skills.
5. Sense of urgency, hands-on, ability to priorities and deal with ambiguity.
6. Cross functional integration and ability to influence, including those outside marketing.

Required Experience

1. US CPG experience, food and/or beverage (coffee) marketing experience a plus.
2. Experience working with budgeting and detailed numerical analysis.
3. Experience managing social and PR agencies.
4. Experience with syndicated data tools (Nielsen, IRI)
5. Undergrad required; MBA preferred. Minimum of 1-2 years of marketing experience (with MBA) or 3 years of marketing experience (without MBA)

Job Offer

Health, Vision, and Dental benefits

401k matching

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.