5 Jobs
Leafwell is Hiring a Head of Content Near Miami, FL
Key ResponsibilitiesThe Head of Content will have the following key responsibilities:
Content Strategy
- Develop and manage a comprehensive content strategy that aligns with Leafwell's brand, emphasizing organic growth and high-quality output across multiple platforms.
- Oversee editorial standards for website and app content, ensuring consistency, accuracy, and regulatory compliance.
- Collaborate with cross-functional teams to optimize content and identify promotional opportunities, managing projects from conception to completion.
- Develop and execute effective SEO and ASO strategies to increase visibility on search engines and app stores, driving organic traffic and boosting downloads.
- Lead SEO and ASO efforts to enhance online visibility, organic traffic, and app downloads.
- Conduct keyword research and content optimization, monitoring performance with tools like Google Analytics, App Annie, and Sensor Tower.
- Monitor and report on SEO performance using analytics tools such as Google Analytics, SEMrush, and Ahrefs.
- Bachelor's degree in marketing, communications, journalism, or related field.
- Minimum of 5 years of experience in content marketing and organic growth.
- Strong understanding of content marketing, SEO, and ASO best practices.
- Experience managing and leading a team of writers, designers, and developers.
- Excellent writing and editing skills, with the ability to create engaging and informative content.
- Proficient in Google Analytics, SEMrush, Ahrefs, App Annie, Sensor Tower, and other relevant digital marketing tools.
- Familiarity with regulatory requirements for the cannabis industry.
- Leafwell is an Integrative Cannabis Health Platform that aims to increase access, education and research into cannabis as medicine, so millions can find the relief they need.
- As the premier destination for individuals seeking information and guidance on medical cannabis, Leafwell stands at the forefront of the industry. Our collaborations with dispensaries and healthcare providers, paired with our use of advanced technology, enable us to offer personalized and effective cannabis solutions.
At Leafwell, You'll Have The Opportunity To
- Work at the intersection of healthcare, technology, and the rapidly evolving cannabis industry.
- Work alongside industry experts, thought leaders, and like-minded individuals who share your passion for medical cannabis and its life-changing benefits.
- Impact the lives of millions by making medical cannabis more accessible and understood.
- Enjoy flexible work arrangements and be part of a forward-thinking, supportive team environment.
- Competitive compensation, with opportunities for growth and professional development.
- Remote first - Most of our employees are 100% remote. Positions requiring travel enjoy a hybrid environment.
- Paid time off - Generous paid time off, including vacation and sick leave (every employee needs time to unwind, refresh, and renew their mind).
- Health & Wellbeing - Comprehensive health package, including medical, dental, vision, FSA/HSA, and other ancillary products.
- 401K: company-sponsored 401k with 4% match; fully vested after 90 days!
- Growth - Our employees advance with us!
- Training and Development - We foster a culture of learning. We encourage our employees to take part in educational, training, and development opportunities.
Job Summary
Full Time
$101k-127k (estimate)
05/24/2024
06/17/2024
leafwell.co
The job skills required for Head of Content include Content Marketing, Leadership, Content Strategy, Digital Marketing, Collaboration, Marketing Communications, etc. Having related job skills and expertise will give you an advantage when applying to be a Head of Content. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Head of Content. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Head of Content positions, which can be used as a reference in future career path planning. As a Head of Content, it can be promoted into senior positions as a Digital Content Curation Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Head of Content. You can explore the career advancement for a Head of Content below and select your interested title to get hiring information.
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