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We seek a Regional Marketing Manager in our Bell Bros. location in Sacramento, CA or our Seatown location in Seattle, WA to oversee all marketing initiatives for the region, including spearheading traditional marketing efforts, assisting with digital execution, reporting on campaign performance, the executing of direct mail marketing campaigns and more. The ability to effectively prioritize projects and manage a high volume of creative requests is a must for this role. Reporting to the Senior VP of Marketing, you'll play a crucial role in driving results for the region. Join us and drive transformative initiatives in a dynamic environment.
RESPONSIBILITIES:
Individual marketing plans/strategies for a portfolio of brands: You will be responsible for crafting tailored marketing plans that cater to the unique needs of each brand as well as the various service lines. In partnership with our Campaign Development and Digital marketing team, you will build plans that drive revenue with special focus on new client acquisition.
Expert in assigned brands: Be the foremost expert in your assigned brands needs, business goals, opportunities and challenges including competitive market. Collaborate and execute comprehensive marketing strategies that align with the objectives of each brand, ensuring consistency and effectiveness in messaging and outreach.
Go-to marketing expert for General Managers (GM): Each brand is headed by a GM who will see you as their go to marketing expert and partner equally committed to brand’s growth. You will develop partnerships across operations to understand unique market and brand needs.
Cross-functional Collaboration: Collaborate with campaign team, digital marketing team and other regional marketing leaders to align marketing strategies with each individual brand’s goals to plan and implement lead generation programs including but not limited to digital programs, direct mail, TV, outdoor, local sponsorships and hyper local marketing.
Marketing generalist- Comfortable working with marketing experts in every discipline and able to translate strategies to operational teams to understand purpose and benefit of programs.
Data Analysis: Continuously monitor and analyze the performance of each brand, marketing campaigns, providing reports, insights and actionable recommendations to enhance effectiveness.
Social and Reputation Management- Manage and monitor the social media content calendars and reputation scores across all platforms.
Budget Management- Manage the marketing budget for each brand efficiently, ensuring resources are optimally allocated across the various channels to maximize return.
Vendor/Agency Management- Establish and maintain relationships with external agencies and vendors to ensure successful campaign launches.
Brand Communication: Organize and lead regular marketing meetings with leaders from each brand to ensure alignment and growth initiative focus.
Team Leadership & Team Player: Be an integral part of the marketing leadership and collaborate with cross-functional team members to create and deploy best-in-class marketing programs.
EDUCATION & EXPERIENCE:
PHYSICAL DEMANDS:
We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Service Champions makes hiring decisions based solely on qualifications, merit, and business needs at the time.
#CGH
Full Time
$115k-149k (estimate)
05/24/2024
07/22/2024
The job skills required for Regional Marketing Manager include Initiative, Leadership, Insight, Digital Marketing, Marketing Plans, Problem Solving, etc. Having related job skills and expertise will give you an advantage when applying to be a Regional Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Regional Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Regional Marketing Manager positions, which can be used as a reference in future career path planning. As a Regional Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Regional Marketing Manager. You can explore the career advancement for a Regional Marketing Manager below and select your interested title to get hiring information.
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Quotes from people on Regional Marketing Manager job description and responsibilities
Head responsibility for conveying plans to RDs, FRDs, FCs and DMs on different marketing topics and venues.
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Participate and assist Marketing Director to direct developing creative strategies and media execution.
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The regional marketing manager works closely with the firm, providing direction and requirements during the creative process.
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Marketing manager often conduct market research and marketing research to perform marketing analysis.
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Career tips from people on Regional Marketing Manager jobs
Candidates without formal marketing education, but extensive experience often complete a master of business administration degree (MBA) part time.
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Pursue an MBA for Advancement (Optional).
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Get familiar with project management methodologies.
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Get an Education Earn a Bachelor’s Degree.
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Join professional marketing associations.
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