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Role: B2B Demand Generation Manager
Location: 2235 Iron Point Road Folsom CA USA 95630
Duration: 6 Months
Job ID: MO31JP00002105
Description:
The B2B Demand Generation Manager s primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills.
You will work within an ABM framework to improve conversions through continual testing and optimization of lead generation and lead nurture efforts across each phase of the customer journey. Duties range from collaborating with sales teams to create target account lists, monitoring and measuring campaign effectiveness, working with digital analytics teams to determine ROI metrics and report out on lead gen progress and effectiveness. You will help connect the dots across marketing platforms to measure the effectiveness of ABM activities and identify clear opportunities for improvement.
This role is on the CPG Digital Marketing team, which plans and executes B2B digital campaigns. As part of this team, you will work closely with our B2B Program Manager and act as a liaison between our Marketing, Sales and Channel Marketing teams.
Responsibilities
Minimum qualifications
Full Time
$124k-163k (estimate)
05/19/2024
07/18/2024