Requisition ID: 62877

Position: Web Content Designer - Level 4

Location: Hartford, CT 06103 (100% Remote)

Duration: 12 Plus Months

Skills Required:

• Content marketing

• Salesforce

• SEO and analytics

• Sitecore

• Web content management systems

• Writing and Editing Skills

• Bachelor's Degree

Experiences Required for This Role

Website Content Writing – At least 3 years of measurable experience in the following:

• Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications

• Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design

• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content

• Aligning content with business goals, stakeholder objectives, and user needs

• Inventorying and auditing of content on a local or enterprise level

• Copywriting – a high proficiency in writing for real people and motivating them to action

• Conducting in-depth research on industry-related topics to develop original content and optimize current content

• Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns

• Editing content and proofreading material for errors and inconsistencies

SEO and analytics – At least 3 years of experience with the following:

• Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content

• Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives

• Developing high-impact KPIs and tracking the measurable success of content

• Using customer research and site analytics to prove that content is meeting user needs

Content Lifecycle Governance – At least 3 years of experience and use cases with the following:

• Defining customers’ needs and identifying content gaps that prevent successful digital experiences

• Optimizing and categorizing content to align with a service-oriented information architecture

• Working with subject matter experts to write clear text in plain language that achieves defined goals

• Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines

• Structuring content in ways that customers are used to, and knowing the difference between features and benefits

• Setting up governance models that support the maintenance of content after publishing