Project Bread connects people and communities in Massachusetts to reliable sources of food while advocating for policies that make food more accessible—so that no one goes hungry. To assist us in meeting our mission, Project Bread – The Walk for Hunger is seeking a Social Media and Digital Content Manager to join our team. 

At Project Bread, we have a deep commitment to creating positive social change and recognize that hunger and racism are inextricably linked. We work in a fast-paced environment that values learning, innovation, and diverse perspectives. Knowing its centrality to our work, Project Bread is committed to equity and inclusion. We aspire to build a diverse team, including groups that are traditionally underrepresented among our sector leadership. We strongly encourage people of all backgrounds to apply.

Supervisor: Creative Director

Starting Salary Range: $69,000 - $71,000

The Role: The Social Media and Digital Content Manager will plan and execute a comprehensive strategy across various digital platforms, amplifying Project Bread's impact and engaging stakeholders. This role, reporting to the Senior Creative Director, will be instrumental in crafting compelling narratives, managing social channels, and driving digital fundraising initiatives.

Primary Responsibilities:

• Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with Project Bread's goals and objectives. Manage all social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Content Creation: Create compelling and engaging content for social media platforms, websites, email newsletters, and other digital channels. This includes writing copy, designing graphics, recording & producing videos, and curating user-generated content for various audiences.
• Community Management: Foster and grow Project Bread's online community, such as by actively engaging with followers, responding to comments and messages, and initiating conversations around hunger-related issues.
• Campaign Management: Lead the planning, implementation, and analysis of social media campaigns (both paid and organic) and digital fundraising initiatives. Collaborate with internal teams to ensure campaigns are integrated across all channels.
• Analytics and Reporting: Monitor social media metrics and analytics to track performance, identify trends, and make data-driven recommendations for optimization. Prepare monthly reports to evaluate the effectiveness of social media efforts.
• Stay Current: Stay up-to-date with the latest trends, best practices, and technologies in social media and digital marketing. Share insights and recommendations with the team to continually improve our digital presence.

Secondary Responsibilities:

• Take part in Project Bread activities related to the Walk for Hunger including working the weekend of The Walk for Hunger (always the first Sunday in May) and supporting the fundraising event.
• Participate and represent Project Bread in organization-wide events and meetings as assigned

Qualifications:

There are innumerable ways to learn, grow and excel professionally. We know people gain skills through a variety of professional, personal, educational, and volunteer experiences. Project Bread recognizes this when we review applications and take a broad look at the experience of each applicant. We want to get to know you and the unique strengths you will bring to the work. This said, we are most likely to be interested in your candidacy if you can demonstrate most of the qualifications and experiences listed below. 

• 3 years of experience in social media management, digital content creation, or related roles.
• Strong writing and storytelling skills with the ability to tailor content for different platforms and audiences.
• Proficiency in using social media management tools, analytics platforms, and graphic design software.
• Experience with digital fundraising and knowledge of nonprofit organizations preferred.
• Excellent organizational skills with the ability to manage multiple projects and deadlines effectively.
• Creative thinker with a passion for social justice and hunger relief.
• Bilingual in Spanish, Portuguese, Mandarin/Cantonese, Haitian Creole or Vietnamese preferred but not required.

Additional Requirements

• Working Location: All employees are currently working a hybrid remote and in-office model and are expected to spend at least some time in the office each week. The Social Media and Digital Content Manager will need to be present in the East Boston office on a regular basis, typically Tuesdays and Thursdays.
• COVID-19 Vaccine Policy: For the safety and protection of Project Bread Staff & Constituents we do have a COVID-19 Vaccine Policy that requires all staff to be fully vaccinated per the CDC definition. Accommodation requests will be considered through our normal request process. 

Benefits

• Benefits include Blue Cross Blue Shield health and dental, flexible spending accounts, retirement plan with match after one year, life and long-term disability, contributions to commuting costs and wellness expenses, and unlimited paid time off.

How to Apply

• Please apply here by completing our application form and uploading your resume and cover letter in MS Word or Pdf format as well as either a portfolio or a link to examples of work. Review of applications will begin June 17, 2024 and continue until the position is filled. Project Bread is an equal opportunity employer and does not discriminate based on race, color, national origin, sex, religion, age, disability, sexual orientation, gender identity, gender expression, veteran status, height, weight, or marital status in employment or the provision of services. Please contact us at jobs@projectbread.org if you would like to request special accommodations during the interview process.