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Managing Director of Marketing, Communications, and Enrollment
$146k-189k (estimate)
Full Time | Elementary & Secondary Education
Just Posted
KIPP New Jersey is Hiring a Managing Director of Marketing, Communications, and Enrollment Near Camden, NJ
Company DescriptionAbout KIPP New JerseyKIPP New Jersey is part of the nationally recognized “Knowledge Is Power Program” network of free, open-enrollment, college-preparatory public schools dedicated to preparing students for success in college and in life. In 2002, 80 fifth graders walked through the doors of our first middle school in Newark, New Jersey and KIPP New Jersey has since grown to educate 8,135 students in grades K-12 across 17 schools in Newark and Camden. More than 90% of KIPP New Jersey students currently qualify for free or reduced meals.
By 2025, KIPP New Jersey will provide a world-class education to over 10,300 students across fifteen schools in Newark and five in Camden. To learn more, visit www.kippnj.org.
Job DescriptionHere's what you need to knowThe Managing Director of Marketing, Communications, and Enrollment will lead efforts to attract prospective students and staff, build the KIPP brand, and manage internal and external communications at KIPP TEAM & Family (KIPP New Jersey KIPP Miami). Reporting to the Co-President and working closely with the COO, this role requires collaboration with senior leadership and various teams. The ideal candidate will have extensive experience in performance marketing, branding, communications, and operations.
Here's what you'll be doing:Marketing and Recruitment Strategy
By 2025, KIPP New Jersey will provide a world-class education to over 10,300 students across fifteen schools in Newark and five in Camden. To learn more, visit www.kippnj.org.
Job DescriptionHere's what you need to knowThe Managing Director of Marketing, Communications, and Enrollment will lead efforts to attract prospective students and staff, build the KIPP brand, and manage internal and external communications at KIPP TEAM & Family (KIPP New Jersey KIPP Miami). Reporting to the Co-President and working closely with the COO, this role requires collaboration with senior leadership and various teams. The ideal candidate will have extensive experience in performance marketing, branding, communications, and operations.
Here's what you'll be doing:Marketing and Recruitment Strategy
- Lead and implement marketing strategies for student and staff recruitment.
- Partner with the Talent Team to meet staff hiring goals.
- Manage media buys and creative development with media partners.
- Track applicant acquisition costs and develop e-marketing strategies.
- Develop systems to support application conversions and registration in collaboration with the COO and Managing Directors of Operations (MDOs).
- Create analytics infrastructure to monitor marketing efforts.
- Develop internal and external communication strategies.
- Provide transparent updates on marketing investments and brand health.
- Lead crisis communications and act as the organization’s spokesperson as needed.
- Coordinate media training and press strategies.
- Manage content for KIPP NJ and Miami websites.
- Streamline enrollment systems across regions.
- Lead CRM and registration system deployment.
- Establish standards and communication expectations for student recruitment.
- Ensure compliance with state enrollment submissions and set enrollment targets.
- Develop and implement brand strategies to build the KIPP brand.
- Lead brand awareness campaigns and support Development team materials.
- Elevate brand awareness and ensure brand standards are upheld.
- Manage marketing initiatives and measure brand impression.
- Directly manage three teams: Marketing, Communications, and Student Recruitment & Enrollment.
- Provide ongoing professional development and support for team members.
- Oversee budget and project management processes.
- Bachelor’s Degree.
- 10 years of experience in marketing, business, operations management, or recruitment.
- 3 years of successful team management experience.
- Strong organizational, communication, and problem-solving skills.
- Proven experience in omni-channel marketing and crisis communications.
- Ability to build scalable systems and collaborate with various stakeholders.
- MBA.
- Experience in school-based roles or Charter Management Organizations (CMOs).
- Knowledge of HubSpot, PowerSchool, SchoolMint, and School Messenger.
- Creative agency or strategy consulting experience.
- Familiarity with Canva, Asana, and HubSpot.
- Experience in digital marketing analysis and campaign analysis.
- Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this job.
Job Summary
JOB TYPE
Full Time
INDUSTRY
Elementary & Secondary Education
SALARY
$146k-189k (estimate)
POST DATE
05/30/2024
EXPIRATION DATE
06/27/2024
WEBSITE
kippnj.org
HEADQUARTERS
CAMDEN, NJ
SIZE
50 - 100
FOUNDED
2002
CEO
TIMOTHY CARDEN
REVENUE
$50M - $200M
INDUSTRY
Elementary & Secondary Education
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About KIPP New Jersey
KIPP New Jersey is a growing network of charter and Renaissance schools in Newark and Camden, New Jersey. We started in 2002 with KIPP TEAM Academy, our first middle school, and currently have eleven schools in grades K-12 serving nearly 6,000 students. In 2017 & 2018, our Camden schools were voted as one of the Philadelphia area's Best Places to Work. Visit www.kippnj.org to learn more and apply for open positions.
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