Description

Position Overview:

Under the direction of the Global Brand Art Director, The Digital Designer is responsible for creating visually compelling and engaging digital content for our consumer fitness brands: BowFlex, Schwinn, Horizon and JRNY. You will work closely with the marketing, product, and e-commerce teams to develop a wide range of digital assets that enhance our online presence and drive customer engagement. This is a non-supervisory position.

Responsibilities:

Design & Creativity:

· Create and design digital assets, including website graphics, email templates, social media content, online ads, and other promotional materials.

· Develop visual concepts that align with brand guidelines and marketing strategies for BowFlex, Schwinn, Horizon and JRNY.

· Ensure consistency in brand messaging and visual style across all digital platforms.

· Assist with planning and directing photo and video shoots to ensure assets meet brand standards and stakeholder requirements. 

Website & E-Commerce Support:

· Design user-friendly web pages and landing pages that optimize the user experience and drive conversions.

· Collaborate with web developers to implement designs and ensure technical feasibility.

· Continuously improve website design based on user feedback and analytics.

Social Media & Content Marketing:

· Produce engaging visuals for social media posts, stories, and campaigns to increase brand awareness and engagement.

· Work with the content team to create infographics, banners, and interactive content that support marketing initiatives.

Email Marketing:

· Design and build email templates that are visually appealing and responsive.

· Ensure emails are compatible across various devices and email clients.

Video & Motion Graphics:

· Create basic animations and video content for digital campaigns.

· Edit and optimize video content for various digital platforms.

Project Management:

· Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project timelines.

· Coordinate with internal stakeholders to gather requirements and feedback.

Marginal Job Functions:

· Other projects as needed.

Requirements

Experience:

· Minimum of 3 years of experience in digital design, preferably in the fitness or consumer goods industry.

· Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

· Experience with web design tools such as Sketch, Figma, or Adobe XD.

· Basic understanding of HTML/CSS is a plus.

· Familiarity with email marketing platforms (e.g., Braze).

Other Requirements:

· A strong portfolio showcasing your digital design work, including examples of web design, social media graphics, email campaigns, and video/motion graphics.

· A valid drivers license is required. 

· Domestic travel up to 10%.

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs