GRO is looking for an experienced, ambitious, and analytical Marketing Integration Analyst to identify and solve problems within our integrated marketing platforms and the business. The candidate should be self-sufficient, forward-thinking, articulate, and a strategic problem solver. The position is located in the Detroit, Michigan metro area.

Job Duties & Responsibilities

• Identify problems/provide strategic solutions and present implementation plan to key stakeholders
• Using learnings from problems identified, create processes to mitigate future issues
• Act as a technical resource with client-facing teams on an as-needed basis
• Maintain event tracking for client websites and conversion reporting in Google Analytics
• Ensure proper tracking and attribution by building conversion reporting dashboards and running audits on irregular activity identified in the report
• Monitor and report critical issues that are identified through regular communication with the Marketing Manager and analyzing changes in analytics
• Assist the sales team with high-level proposals upon manager’s approval
• Assist Client Services Manager with Client Reporting Dashboard as needed
• Work with leadership to deploy new technologies that can bring efficiencies to GRO
• Responsible for leading conversion issues meeting and managing the implementation of solutions to those issues
• Train new hires and existing employees on best practices as they evolve and grow in the marketing space

Skills & Qualifications

• Experienced in creating and managing paid search, display, and social campaigns
• Expert-level knowledge of Google Analytics
• Ability to work independently with minimal direction as well as with collaborating in a team environment
• Problem-solving skills; ability to adapt to new technologies or determine replacement solutions for existing technologies
• The drive to research and test new ideas within the ever-evolving landscape of digital marketing
• Experienced in integrated digital media campaign planning and execution
• Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions

Requirements:

• Bachelor’s degree
• Minimum of 3 years of Google Tag Manager based event tracking
• 5 years of Google Analytics experience (interpreting and acting on analytics data)
• Experienced in conversion tracking auditing and
• Excellent verbal and interpersonal skills
• Advanced knowledge in Google Sheets/Excel
• Working knowledge of SEO strategy and implementation
• Intermediate skills in performing basic website changes

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Benefits

• Blue Cross Blue Shield health insurance
• MetLife Dental Insurance & VSP Vision Insurance – after 90 days
• Group Term Life Insurance and Accidental Death Insurance – after 90 days
• Flexible Spending Account (FSA) & Health Savings Accounts (HSA)
• MetLife Life and Disability Insurance, Aflac Voluntary Life Insurance
• Paid Time Off (PTO) 10 days of PTO then 15 days upon your 5-year anniversary
• Option to participate in the company 401k after 12 months of employment
• Holiday Pay (New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and the following Friday, Christmas Eve, Christmas Day), In addition, you will receive a day off for your birthday that you can use at your discretion either on your birthday, or the Friday or Monday prior or following.