Job Summary:

The Hospital Marketing Liaison seeks new business opportunities by contacting and developing relationships within the community and referral sources. This position mainly works remotely but will be required to attend meetings and training sessions in the Youngstown Hospital on occasion. Responsible for the marketing of the hospitals and Outpatient Clinics. Follow hospitals processes, generates referrals from the community, and works to convert referrals to admissions and maintain full census. Provides input with planning, organizing, and executing the Business Departmental plan and marketing strategies. Represents GBH Hospital System in a professional manner to families and to the public who are looking for psychiatric and chemical dependency services. The Position is a direct representation of the hospital and direct line of communication to and from the hospital from the community.

Supervisory Responsibility:

Supervises the following positions: None

Position Qualifications:

Bachelor’s degree preferred/ Or 2 years’ experience in Behavioral Health

Registered Nurse, Licensed Practical Nurse, Licensed Social Worker preferred.

Marketing/sales skill expertise preferred.

Behavioral Healthcare experience preferred.

Key Responsibilities / Job Accountabilities:

• This HL will be required to travel 90% of the time which will involve traveling to multiple locations a day and covering a territory in multiple Counties across Cuyahoga, Lorain and Lake County.
• The HL will be responsible for building relationships in the communities with key stakeholders whose patient base utilizes or has the protentional to utilize our IP/OP services. Relationship building incudes but is not limited to:
  • Frequent in person calls
  • Setting up educations, luncheons, tours, and meetings
  • Email communications and updates.
  • Making and responding to telephone calls.
• The Liaison will be responsible for assisting with issues/concerns brought forth by external steak holds and working to resolve them. This may include traveling to their sight, contacting them by phone/email, and working with internal departments to resolve everything to a satisfactory conclusion.
• The Liaison will always represent themselves with the highest level of professionalism and customer service approach as the main representation of GBH in the community.
• The Liaison is responsible for representing GBH’s partnership and involvement in the community including but not limited to:
  • Involvement in community coalitions
  • Involvement in community events, representing GBH with a table including collateral on our services.
  • Involvement with local MH and Addiction Boards, the Area Agency on Aging, and any other County or City Agencies who align with our mission to support MH and Addiction Treatment in the community.
• Liaison will be required to be accessible to internal/external stakeholders by phone and email M-F business hours at a minimum.
• The Liaison will be efficient with basic computer programs including but not limited to Word, Excel and Outlook. The HL will be trained on hospital computer systems and will be required to enter any documentation in a timely fashion.
• The Liaison must possess excellent written and verbal communication skills.
• Must be comfortable with public speaking.
• Will be responsible for assisting with Business Development Growth Plans and generating new business based on quarterly goals.
• Will be responsible for being aware of the current hospital census and generating community referrals to meet minimum census requirements.
• The HL will be responsible for being aware of Outpatient census and generating community referrals to meet minimum census requirements.
• Will be responsible for completing any other duties as assigned by BD Manager, or any other GBH Leadership.
• Will be required to work some weekend hours and some evening hours a required.

Additional Skills / Qualifications:

• Ambitious and enthusiastic individual who is self-motivated and determined to exceed budgeted census.
• Ability to project a professional image.
• Working knowledge of computer and software applications used in job functions.
• Strong organizational, prioritizing, and analytical skills.

CERTIFICATES, LICENSURES, REGISTRATIONS:

RN, LPN, LSW, LISW or LISW-S. Any can be applicable

ATTENDANCE:

The Marketing Liaison is required to work a 40-hour week and be available and active in the community, available by phone, and available by email during normal business hours 8:00am – 4:00pm. Must have some flexibility in scheduling and be willing to work some weekends, evening hours as required. Holiday hours may be required with paid holiday time being taken on a flex day other than the actual holiday.

***The Liaison position will be mostly remote, servicing Lorain, Cuyahoga, Medina, Portage and Summit counties.

Applicant must live within driving distance of these counties.

Benefits:

Medical 

Dental 

Vision

401 (k)

No cost Life insurance

Generous PTO program