10 BWQOHT Jobs near me
BWQOHT is Hiring a Marketing Manager Near Nashville, IN
ABOUT HARD TRUTH
Hard Truth Distilling Co. is a top producer of award-winning craft spirits and sweet mash whiskeys and destination distillery. Our 325-acre campus hosts hundreds of thousands of guests each year, offering tour experiences that educate and entertain, a full-service restaurant, craft cocktail bars, a terraced outdoor live music area, and more.
As a grain-to-glass distillery, we are proudly building an Indiana tradition that brings the craft of Hard Truth to over 20 states in the wholesale market, with 10x growth planned for the next five years.
Our core products include Hard Truth Sweet Mash Bourbon, Sweet Mash Rye, High Road Rye, Cinnamon Vodka, Toasted Coconut Rum, and Maple Bourbon Cream.
JOB DESCRIPTION
This position will fill the role of Shopper Marketing Manager and will be responsible for leading campaigns that drive consumer engagement through field & wholesale marketing initiatives including in-store point of sale, events, sales & distributor alignment, and shopper marketing programs. Focusing on the shopper-facing side of Hard Truth’s brand growth, you will foster new customer acquisition, reaching key audiences in engaging ways, while driving activity that supports increased sales of our products in key markets.
DUTIES & RESPONSIBILITIES
- Reports directly to the Marketing Director.
- Collaborate with marketing team members and department heads to draft annual program planning and quarterly marketing previews to support sales activity.
- Plan and deploy shopper marketing programs, including off-premise POS planning, national/regional chain support, and on-premise strategies.
- Oversee the execution of a shopper marketing campaign calendar from start to finish, driving sales team alignment, and leveraging internal processes with creative teams.
- Report on market trends and insights using Nielsen and VIP data. Perform industry and competitive analysis to inform strategic direction.
- Evaluate the impact of shopper programs in achieving their stated objectives, using data insights to measure pre-defined performance indicators and report results.
- Collaborate with the marketing team to ensure consistency in the messaging, branding, content, and look-and-feel of all Hard Truth shopper programs, field support, events, and trade materials.
- Additional duties, as assigned by the Marketing Director.
QUALIFICATIONS
- Bachelor’s Degree in Marketing or Business
- Minimum 4 years experience in marketing or related field
- Background in CPG, Adult Beverage, or Supply Chain is strongly preferred.
- The ideal candidate will have experience with shopper marketing programs.
COMPETENCIES
- Strong Leadership Skills — a motivated self-starter who can oversee projects from start to finish.
- Great Relationship Skills — must work directly with our sales force and leadership teams to understand business objectives and foster team alignment.
- An Analytical Mind — excellent data analysis and strategic mind to ensure shopper programs are fitting to our marketing strategies with trackable results.
COMPENSATION
- $55k-$80k depending on experience
Pay: $55,000.00 - $80,000.00 per year
Work Location: In person
Job Summary
Full Time
Consumer Goods
$93k-121k (estimate)
06/05/2024
08/04/2024
hardtruthhills.com
NASHVILLE, IN
50 - 100
2009
EDWARD T RYAN
$5M - $10M
Consumer Goods
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About BWQOHT
BWQOHT Inc. is the holding company for Big Woods Restaurants, Quaff ON! Brewing Co., Hard Truth Distilling Co., and Hard Truth Hills. We are headquartered in Brown County, Ind.
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