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Wild Fork Foods is Hiring a Director of Growth Marketing Near Florida, FL
Description
- Develop and execute comprehensive growth marketing strategies and programs to drive user growth, increase customer retention, and maximize revenue opportunities.
- Manage a team of high performing marketers and provide oversight across email, digital marketing, retail / field marketing, CRM, SEM etc.
- Collaborate with cross-functional teams to optimize conversion funnels and brand experience to drive higher conversion rates and improve overall customer acquisition and retention metrics.
- Regularly analyze data and provide insights to optimize strategies and maximize the impact of marketing campaigns.
- Oversee the planning, implementation, and optimization of sales driven activations, with the focus on email/SMS marketing, in-store or grassroot marketing.
- Work closely with the brand creative team, as well as product, ecommerce, store ops teams to plan and optimize email/SMS marketing to drive sales revenue.
- Develop field marketing strategy and partner with ops and regional teams to implement field marketing initiatives to drive foot traffic, increase AOV & transactions.
- Develop and maintain regular reporting on key performance metrics, providing insights into the effectiveness of sales driven activations and progress towards growth goals.
- Develop and execute brand loyalty strategy and programs that align with overall brand objectives and business goals, in partnership with key internal stakeholders.
- Pull reports, analyze data, and watch performance to inform recommendations. Design & implement test & learn programs to continually improve the effectiveness of our programs.
- Bachelor's degree in Marketing, Communications, or a related field (Master’s degree preferred).
- 8 years of combined marketing communications, digital and retail marketing experience (ideally consumer packaged goods related)
- Proven track record of driving user acquisition and revenue growth in a fast-paced environment.
- Experience working with omnichannel brands, with deep understanding of digital marketing channels, analytics tools, and marketing automation platforms.
- Excellent analytical skills and the ability to translate data into actionable insights and strategic recommendations.
- Thinking strategy, but also being a hands-on team player
- Demonstrated leadership experience and the ability to inspire a team and collaborate with cross-functional teams.
- Familiarity with Excel and PowerPoint applications.
- Strong knowledge and comfort for the nationwide US consumer outside of the South Florida area.
Job Summary
Full Time
$157k-200k (estimate)
06/05/2024
08/04/2024
wildforkfoods.com
Doral, FL
50 - 100
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The job skills required for Director of Growth Marketing include Leadership, Initiative, Planning, Digital Marketing, Insight, Marketing Communications, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Growth Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Growth Marketing. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director of Growth Marketing positions, which can be used as a reference in future career path planning. As a Director of Growth Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Growth Marketing. You can explore the career advancement for a Director of Growth Marketing below and select your interested title to get hiring information.
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