TelevisaUnivision is looking for a Digital Marketing Specialist to join our team in Miami, FL!

This position is responsible for participating in the strategy, trafficking, implementation, optimization and reporting of paid media campaigns across digital platforms. Primary campaign goals, are (but not limited to) increased awareness and conversion to linear tune-in.

ABOUT YOU:

The successful candidate will understand how to build a winning campaign and launch from start to end. This individual must have great attention to detail, be proactive, a self-starter, and a collaborator willing to learn and share ideas. To be considered you must have experience in paid media buying and planning.

YOUR DAY-DAY:

Develop digital media plans and strategy for TelevisaUnivision property launches; collaborate with internal depts. to find synergies and research data to support and amplify tactics.

Lead strategy, trafficking, implementation, optimization, and reporting of paid media campaigns across managed digital media buys (Spotify, Pandora, VideoAmp, Buzzfeed) and social platforms through respective UIs (Facebook Ad Manager, Google AdWords, Verizon Media, DV360, etc.).

Track and interpret results as it relates to main KPIs, making real-time optimizations to increase the effectiveness of campaigns.

Collaborate with multi-media producers to develop unique social-first creatives for our paid media buys.

Implement A/B tests to learn processes to improve efficiency and drive growth; including, but not limited to ad copy, audiences, keywords, bid strategies, and creative testing.

Create VPAID, VAST and 1x1 tags within Google Campaign Manager to track all paid media campaigns.

Serve as knowledge expert and consultant across the organization on behalf of the Digital Marketing department.

Aide in daily reporting and campaign presentations, leveraging in-house business intelligence tools.

Liaise with internal stakeholders and external vendors.

Update trackers in real-time and track pacing of all campaign spend and performance.

YOU HAVE:

Bachelors degree and 2-3 years of proven hands-on experience in full execution of digital media planning and buying

Experience with Google Campaign Manager, Google Ads Manager, or similar Ad Server

Basic understanding of Google Analytics

Proficient with MS Excel and PowerPoint

Strong analytical, strategic thinking, story-telling and problem-solving skills

Knowledge of digital research tools such as comScore, Nielsen, etc. to inform media planning

Experience with DOMO or similar business intelligence tools

Must be willing to work from office in Doral, FL (Hybrid)

OUR BENEFITS:

TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.

Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

About TelevisaUnivision

As the leading Spanish-language media and content company in the world, TelevisaUnivision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Companys media portfolio includes the top-rated broadcast networks Univision and UniMs in the U.S. and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisin and TUDN, the No. 1 Spanish-language sports network in the U.S. and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the U.S. and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated U.S. radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The companys prominent digital assets include Univision.com, Univision NOW, and several top-rated digital apps. For more information, visit televisaunivision.com.

Sobre TelevisaUnivision

Como la compaa lder de contenidos y medios en espaol en el mundo, TelevisaUnivision cuenta con la biblioteca de contenido propio ms grande y capacidad de produccin lder en la industria, mismas que impulsan sus ofertas de transmisin digital y lineal, as como sus plataformas de radio. La cartera de medios de la Compaa incluye las cadenas de transmisin lderes Univision y UniMs en Estados Unidos, y Las Estrellas y Canal 5 en Mxico. TelevisaUnivision es el hogar de 36 canales de televisin de paga en espaol, incluidos Galavisin y TUDN, el canal de deportes en espaol nmero 1 en Estados Unidos y en Mxico. Con la cartera de derechos deportivos en espaol ms atractiva del mundo, TelevisaUnivision ha consolidado su posicin como la Casa del Ftbol. TelevisaUnivision tambin posee y administra 59 estaciones de televisin en Estados Unidos y cuatro canales de transmisin en Mxico con 222 estaciones de televisin asociadas, los estudios de Videocine y Uforia, the Home of Latin Music, que abarca 57 estaciones de radio propias u operadas en Estados Unidos, una serie de eventos en vivo y una slida huella de audio digital. TelevisaUnivision es el hogar de los servicios de transmisin digital premium ViX y Blim TV, que en conjunto presentan ms de 50,000 horas de programacin original en espaol de alta calidad de productores distinguidos y talento destacado. Los activos digitales ms relevantes de la empresa incluyen Univision.com, Univision NOW y varias aplicaciones digitales de primera categora. Para obtener ms informacin, visite televisaunivision.com