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Senior Media Specialist

Allegheny Science & Technology

Bridgeport, WV | Full Time

$60k-80k (estimate)

1 Week Ago

Librarian

Allegheny Science & Technology

Golden, CO | Part Time

$58k-75k (estimate)

1 Week Ago

Communication Security (COMSEC) Support Technician

Allegheny Science & Technology

Idaho Falls, ID | Full Time

$70k-86k (estimate)

2 Months Ago

Project Manager

Allegheny Science & Technology

Washington, DC | Full Time

$109k-139k (estimate)

2 Months Ago

Administrative Assistant

Allegheny Science & Technology

Washington, DC | Full Time

$51k-64k (estimate)

10 Months Ago

Senior Media Specialist

$60k-80k (estimate)

Full Time | Business Services 1 Week Ago

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Allegheny Science & Technology is Hiring a Senior Media Specialist Near Bridgeport, WV

Description

Allegheny Science & Technology (AST)is looking for aSenior Media Specialist to support theAppalachian Regional Clean Hydrogen Hub (ARCH2)!Under the direction of our Communications Lead, the Senior Media Specialist will create digital content for distribution on external digital sites and social media platforms, including ideation, platform identification, content development, execution, and optimization. This position will perform analysis and gather insights related to the performance of external content against key performance indicators and collaborates with internal teams, external teams, including clients, and management to communicate effectiveness and to optimize output and experience.

Position is remote; but must be based in West Virginia, Eastern Ohio, or Western Pennsylvania for occasional travel to project locations. Position is expected to begin in mid-July 2024.

Position Tasking Includes:

Work with ARCH2 Program Management Office (PMO) and Project Development Partners (PDPs) on the creation and execution of content to support key messaging.
Collaborate with the ARCH2 Communications and Community Engagement Teams (both PMO and PDP), external content contributors and distributors (i.e. U.S. Department of Energy (DOE) Office of Clean Energy Demonstration (OCED), industry organizations and associations) to increase our content output and reach.
Analyze the effectiveness of ARCH2 content, social and SEO programs, and optimize resources against objectives and budget.
Content development and maintenance support including performing updates and support activities as requested, including graphic design support, management of text, assets, documents, PDFs, videos, and other media.
Articulate and amplify key messages internally (memos, presentations) and externally (presentations, reports) in professional and highly polished form.
Assist in the creation of social media content, including Twitter, LinkedIn, Facebook, and Instagram where applicable.
Produce and review content in line with the content strategy.
Develop and maintain a digital media presence to drive engagement, follow growth, and increase awareness of ARCH2.
Develop corresponding digital communications products (e.g., fact sheets, presentations, press statements, etc.).
Produce, edit, or oversee copy, original content articles, advertising, printed collateral in written or video format.
Develop and follow planning and production processes to ensure quality content, on time, and on budget.
Work with influencers and content creators to execute content on behalf of ARCH2 across external channels.
Curate sharable and user-generated content and determines best suited platform for content.
Track and evaluate social analytics and metrics.
Trend data and provide summaries of effectiveness.
Collaborate with clients and internal teams to optimize user experience.
Identify trends and insights to optimize user experience, budget, and performance.
Manage email marketing platforms and distribution lists. Work with internal teams to create content.
Perform other duties as assigned.

Position Requirements:

Bachelor's degree in Marketing, Communications, English, Journalism or relevant field with a minimum of 7 years of direct communications experience (or Master's Degree and 5 years experience)
Proficiency with various digital media platforms and requirements (LinkedIn, FaceBook/Meta, Instagram, X, YouTube, TikTok, etc.), along with new and emerging platforms.
Proficiency in general website management using WordPress, including content creation, theme customization, plugin integration, and overall site maintenance.
Experience evolving digital media strategies, developing meaningful content, and executing campaigns, as well as tracking performance and optimizing (if needed), analyzing data, and measuring effectiveness.
Understanding of paid digital media and ad buy strategies and tactics to reach target audiences for paid ad campaign implementation for a variety of channels.
Understanding of email marketing platforms and best practices to reach marketing goals.
Ability to conceptualize and develop creative and engaging visuals (graphics, animations, effects, videos).
Understanding of analytics and ability to prepare reports to illustrate social media and digital campaign success, which may include impressions, reach, engagements, link clicks, click-through-rate, cost-per-click, demographics, etc.
Ability to assess, guide, and refine reporting analytics and trends.
Photography and video capturing skills for social media channels.
Ability to develop materials and documents using Adobe products (e.g., Photoshop, InDesign, After Effects, etc.) and Microsoft products (e.g., Publisher, PowerPoint, Excel, Word).
Organizational, analytical, communication, collaboration, and problem-solving skills.

Preferred Qualifications:

Direct experience in energy industry or government contracting.
Understanding of Community and Stakeholder Engagement strategies and methods.
Deep understanding of and connection to the Appalachian region.

Additional Information

For more information on AST: www.alleghenyst.com
For more information on ARCH2: www.arch2hub.com

"AST provides career growth and development, a competitive compensation and benefits package which includes medical, dental, vision, short and long-term disability, flexible spending account, life insurance and a 401(k) plan.
AST is an Equal Opportunity Employer (EOE) – Veterans/Disabled and other protected categories."