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The marketing promotions copywriter will be integral to the marketing and communications team by developing relevant and engaging copy for print collateral, web/digital, social media, email and advertising in a style and tone that conveys college-wide branding with a focus on recruitment, enrollment and retention. Bachelor's degree in Marketing, Communications, Journalism, English or a related field and three (3) years' experience in marketing promotional copywriting, content creation and editing. Knowledge of AP style preferred and understanding of marketing strategy preferred. Candidates selected for interviews will be required to submit writing samples.
* Develop and maintain processes, tools, and strategies for the development and execution of marketing promotional copywriting projects.
* Ensure and adhere to a task-and deadline-driven workflow by completing the appropriate scope and sequence of work within the timeline required at each phase.
* Problem solves to create high-quality, compelling promotional copy across multiple platforms maintaining AP and college standard guidelines.
* Ensure all marketing promotional copy is consistent in terms of style, quality and tone of voice
* Coordinate marketing promotional copywriting needs with the enrollment marketing, communications, creative services and web/digital strategy teams to produce original and adapted copy that is clear, compelling and credible.
* Assist upper management in developing policies and procedures; monitors compliance with policies and procedures.
* Maintains department records and files, as required.
* Conduct and attend meetings, as required.
* Prepare, analyze and provide reports on miscellaneous subjects, as requested.
* Write compelling marketing promotional copy for collateral, advertising, web/digital, email, social media and other mediums as needed based on college brand messages, communication goals and audience research.
* Proofread and edit promotional marketing communications to ensure proper grammar, spelling and punctuation as well as adherence to College style guide.
* Develop creative and effective marketing messages to reach targeted markets.
* Collaborate with Communications, Creative Services and Digital Marketing/Web Team to integrate promotional copy for priority programs and initiatives.
Essential Job Duties are intended to be examples of duties and are not intended to be all inclusive. There will be other duties as assigned.
Part Time
$63k-80k (estimate)
05/29/2024
06/11/2024
ccbcmd.edu
RANDALLSTOWN, MD
3,000 - 7,500
1957
$50M - $200M
Welcome to CCBC. Come see what you can be! For more than six decades, CCBC has enabled individuals to earn degrees, build careers and improve their lives with high-quality, accessible and affordable education. CCBC offers the regions most expansive selection of degree, certificate and workplace certification programs that prepare students for transfer, job entry and career advancement in local job growth industries such as business, education, health care, information technology, cybersecurity, construction and transportation. Each year, nearly 63,000 students enroll at the colleges main campu ...
ses, extension centers and online, while some 3 million enjoy the colleges performing arts, galleries, planetarium and athletic facilities. CCBC graduates take advantage of tremendous tuition savings and guaranteed transfer to University of Maryland system schools, while graduates of the CCBC Honors program move on to many of the nations most selective colleges and universities, often on scholarship. CCBC is nationally recognized as a leader in innovative learning strategies, including culturally responsive teaching, is among the nations top associate degree producers, and is designated as a Military Times "Best for Vets" College. Now, thanks to expanded eligibility for the Baltimore County College Promise scholarship, even more 2015-2019 high school graduates, GED recipients and external diploma degree graduates are able to attend CCBC full time without the cost of tuition and fees. To find out more visit ccbcmd.edu/collegepromise.
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