McAfee is Hiring a Remote Manager, Lifecycle Marketing (Remote)
Role OverviewAs a critical member of the McAfee retention team, the digital marketing manager will be responsible for driving key business metrics through data-driven experimentation, and optimization. This person will report to the Senior Director of Retention and be responsible for identifying, planning, executing and monitoring performance of marketing campaigns and other strategic initiatives intended to optimize and personalize the customer journey from initial purchase and activation through retention. This person will work closely with partner sales, other marketing specialists and cross-functional stakeholders through day-to-day execution of testing, analytics, creative, campaign launches for key customer segments.
This person will oversee retention of customers acquired through our Retail partner channels and lead a team of marketers dedicated to optimizing individual customer journeys from purchase & activation through retention.
This is a remote job based in the United States or Canada. We will only consider candidates based in United States or Canada and are not offering relocation at this time.
About The Role
- Lead the strategy, creation, and execution of comprehensive integrated marketing campaigns aimed at increasing awareness, fostering understanding, and driving growth through retention
- Advocate for the consumer and partners, ensuring consistency in visuals and messaging across programs, audiences, and regions within the business
- Lead creative optimization for the customer journey to improve the customer relationship and drive engagement, while focusing on key monetization opportunities
- Develop and execute testing strategies to optimize retention and monetization through personalized offers, promotions and messaging
- Perform end-to-end monitoring of campaign execution and performance
- Work both independently and collaboratively with cross-functional teams to manage stakeholders and drive initiatives
- Monitor, evaluate and report on key metrics relating to bookings, retention rates, customer journey and campaign performance for the portion of the retention business within your scope
- Manage a dedicated team of marketers within your organization
- 7 years of experience leading consumer-facing marketing and integrated campaigns, including influencer and event marketing campaigns
- Background in high-growth or transformation-focused businesses
- Extensive expertise in brand strategy, architecture, messaging
- Experience managing agency & outside partners (media, creative, and research)
- Comprehensive understanding of the a/b testing process and data-driven experimentation; knowledge of Adobe Analytics, Adobe Target, or other analytics & testing platforms
- Passion for and demonstrated track record of driving initiatives that improve customer experience and monetization; experience with consumer-facing SaaS business models
- Strong execution skills including proven ability to drive multiple initiatives in a fast-paced, innovative environment
- Exhibit excellent analytical and critical thinking skills, along with persuasive verbal and written communication abilities
- Team player that develops strong relationships, is able to influence stakeholders and drive cross-functional alignment to accomplish strategic objective
- Past experience managing people
- Familiarity with global businesses, tech industries, software-as-a-service business models, B2C & B2B2C distribution channels are desirable
Company Benefits And PerksWe work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
The starting pay range for this position is $109,240.00-$179,462.50. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.
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Job Summary
Full Time
Software & Cloud Computing
$132k-173k (estimate)
05/23/2024
06/20/2024
mcafee.com
SAN JOSE, CA
3,000 - 7,500
1987
Public
PETER LEAV
$1B - $3B
Software & Cloud Computing
Related Companies
About McAfee
McAfee develops and provides spyware removal and firewall, server and email protection solutions for individuals, enterprises, and businesses.
The job skills required for Manager, Lifecycle Marketing (Remote) include Digital Marketing, Planning, Initiative, Adobe, Written Communication, Alignment, etc. Having related job skills and expertise will give you an advantage when applying to be a Manager, Lifecycle Marketing (Remote). That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Manager, Lifecycle Marketing (Remote). Select any job title you are interested in and start to search job requirements.
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