What are the responsibilities and job description for the Senior Visual Designer position at Zypsy?
Job Description
As a Senior Visual Designer, you will partner with early-growth stage startups across multiple industries to shape and expand their visual identities. This role goes beyond execution – it requires curiosity, research, and the ability to deeply understand each client’s business, industry, and competitive landscape. You’ll translate insights into mood boards, creative directions, and high-quality deliverables that help startups scale their brand presence quickly and effectively.
The ideal candidate balances big-picture brand vision with executional excellence, transforming insights into high-quality designs that resonate across every touchpoint.
Responsibilities
Basic Requirements
As a Senior Visual Designer, you will partner with early-growth stage startups across multiple industries to shape and expand their visual identities. This role goes beyond execution – it requires curiosity, research, and the ability to deeply understand each client’s business, industry, and competitive landscape. You’ll translate insights into mood boards, creative directions, and high-quality deliverables that help startups scale their brand presence quickly and effectively.
The ideal candidate balances big-picture brand vision with executional excellence, transforming insights into high-quality designs that resonate across every touchpoint.
Responsibilities
- Research client industries, audiences, and competitors to inform design strategy.
- Create mood boards, visual directions, and brand systems tailored to each client’s stage and goals.
- Conceptualize and execute visual design across digital and occasionally print mediums (websites, marketing collateral, presentations, events, and campaigns).
- Maintain consistency and scalability of visual identities across channels while adapting to diverse industries.
- Develop design assets such as typography, iconography, illustrations, infographics, and motion graphics.
- Present design concepts and recommendations to clients, clearly communicating rationale and trade-offs.
- Work quickly and effectively in a startup-like environment, balancing high-quality standards with fast timelines.
- Stay current on creative trends, technologies, and competitive landscapes to bring fresh perspectives to client work.
Basic Requirements
- 8 years of experience in visual design, branding, or digital design.
- Proven ability to adapt visual identities for early-growth startups in diverse industries.
- Strong research and storytelling skills: able to analyze competitors and synthesize insights into design direction.
- Exceptional craft in layout, typography, and visual systems
- High agency: self-starter who takes ownership and pushes work forward without waiting for direction.
- Ability to collaborate deeply with clients and teammates, balancing creative vision with business needs.
- Strong communication and client-facing presentation skills.
- Comfortable moving quickly without sacrificing quality.
- BA/BFA in Visual Design, Graphic Design, or related field.
- Experience with motion graphics or simple animations.
- Familiarity with AI-powered creative tools to accelerate workflows and explore new creative directions.
- Familiarity with 3D visualization tools, illustration, photography, or other creative disciplines.