What are the responsibilities and job description for the Lead Product Manager - Home Screen & Onboarding position at Zwift?
About The Role And About You
Zwift is seeking a product manager to lead our home screen and onboarding initiatives, focused on the tools and experiences that help new and existing customers get the most out of Zwift. You will manage the new user flow and ongoing content discovery in Zwift, optimizing for user engagement and retention. You’ll work with engineering, design, content, and marketing teams to create customer value.
A Lead Product Manager at Zwift is able to work autonomously to manage multiple products or workstreams at once, leading through significant complexity and ambiguity. They are champions of our customer’s voice and can set team level strategies. Leads are able to set their own target outcomes and measure the impact of their team’s efforts.
What You’ll Do
For All US Based Full-Time Positions
The base salary for this position ranges between $128,000.00 to $204,000.00. The base salary will be based on a number of factors including the role offered, the individual's job-related knowledge, skills, qualifications, and geographic location. In addition to base salary, Zwift is proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes performance bonuses, equity, and a full range of medical, financial, and other perks and benefits.
How To Stand Out Among The Rest
Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.
We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing careers@zwift.com.
Zwift, Inc. is an Equal Opportunity Employer.
Zwift is seeking a product manager to lead our home screen and onboarding initiatives, focused on the tools and experiences that help new and existing customers get the most out of Zwift. You will manage the new user flow and ongoing content discovery in Zwift, optimizing for user engagement and retention. You’ll work with engineering, design, content, and marketing teams to create customer value.
A Lead Product Manager at Zwift is able to work autonomously to manage multiple products or workstreams at once, leading through significant complexity and ambiguity. They are champions of our customer’s voice and can set team level strategies. Leads are able to set their own target outcomes and measure the impact of their team’s efforts.
What You’ll Do
- Shape Zwift’s Home Screen & Onboarding roadmap, prioritizing opportunities for new feature development. You'll collaborate with other key product, design, engineering, and data leaders to align this roadmap strategically and structurally across the company.
- Drive the platform strategy for the Home Screen, building scalable, shared systems and components that enable other teams to seamlessly surface their features and content.
- Lead product discovery and define features, tools, and systems that elevate member experience and business outcomes.
- Partner closely with Content and Product Marketing to define system capabilities that enhance content personalization and improve the relevance of information surfaced to each customer.
- Translate ideas into product reality, grounding big ideas in strong hypotheses, MVPs, and measured outcomes. Create clear product specs, experimentation plans, and rollout strategies for features.
- Be the connective tissue across teams—ensuring your projects align with core company OKRs, from member retention to platform efficiency and content personalization.
- 4 years of product management experience, or 7 years of product adjacent experience.
- Experience working within onboarding of a consumer facing product.
- Experience coordinating with Marketing and Content Management teams to deliver personalized UI experiences.
- Experience working in a content-driven product where scheduling and personalization experience are integral to the product’s success.
- Experience coordinating with engineering and design teams to deliver high valued, tested features, products, and experiences to customers.
- Fluency in using data-query tools (e.g., SQL, Amplitude, or equivalent) to analyze funnel performance and self-serve complex product insights.
- Exceptional communication skills—you can synthesize complexity, advocate for impact, and align stakeholders.
- Strategic thinker with the bias for action of a builder—you thrive on creating from 0→1 and pushing from 1→n.
- Passion for fitness, gaming, or sport is a big plus; love for the Zwift mission is essential.
- Experience in technology, gaming, ecommerce, or subscription businesses are an advantage.
- Experience working in Agile development frameworks (e.g., Scrum, Kanban).
- Experience working with experimentation and feature flag systems (e.g., Amplitude, Optimizely, Firebase).
- Experience working with remote, distributed teams.
For All US Based Full-Time Positions
The base salary for this position ranges between $128,000.00 to $204,000.00. The base salary will be based on a number of factors including the role offered, the individual's job-related knowledge, skills, qualifications, and geographic location. In addition to base salary, Zwift is proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes performance bonuses, equity, and a full range of medical, financial, and other perks and benefits.
How To Stand Out Among The Rest
Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.
We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing careers@zwift.com.
Zwift, Inc. is an Equal Opportunity Employer.
Salary : $128,000 - $204,000