What are the responsibilities and job description for the Digital Marketing & CRM Specialist position at Zurn Elkay Water Solutions?
The Company
Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.
Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.
Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.
If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!
If you are a current employee, please navigate here to apply internally.
Reporting to the Marketing Manager - Media and Demand Generation, the Specialist - Digital Marketing and CRM supports the execution of Zurn Elkay’s email marketing, virtual event, association, and trade advertising programs, as well as the maintenance of customer and account records within HubSpot. This role collaborates with subject matter experts across the organization to plan and execute cross-channel programs that generate demand and engage customers throughout the buyer journey.
Essential Job Functions
Equal Opportunity Employer – Minority/Female/Disability/Veteran
Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.
Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.
Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.
If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!
If you are a current employee, please navigate here to apply internally.
Reporting to the Marketing Manager - Media and Demand Generation, the Specialist - Digital Marketing and CRM supports the execution of Zurn Elkay’s email marketing, virtual event, association, and trade advertising programs, as well as the maintenance of customer and account records within HubSpot. This role collaborates with subject matter experts across the organization to plan and execute cross-channel programs that generate demand and engage customers throughout the buyer journey.
Essential Job Functions
- Execute email marketing programs through HubSpot, leveraging customer databases and automation workflows to drive engagement among target personas.
- Support marketing campaign implementation, including landing pages, blogs, emails, advertising, marketing content and events, and analyzing subsequent performance data to continuously improve activities.
- Serve as the day-to-day coordinator for trade publications and associations, identifying advertising opportunities that build brand affinity among readership and members.
- Maintain customer and account records in HubSpot for use across Marketing and Sales.
- Plan and host virtual webinar events that drive demand in the market.
- Manage the lead capture tool for trade shows and other relevant events; work cross-functionally to deliver leads to appropriate teams and generate post-show reporting.
- 3 years of marketing experience in a corporate or agency environment
- Extremely collaborative and adept at working cross-functionally, particularly with sales teams and product managers
- Experience with a CRM system, HubSpot preferred
- Basic analytics, Google Analytics or similar
- Experience with webinar platforms, on24, Cvent or similar
- Entrepreneurial and displays initiative
- Strong problem-solving skills
- Ability to drive and consistently meet deadlines is a must
- Able to work successfully with a diverse group of people and be a team player
- Continuous improvement and results-oriented
- Must be able to travel up to 10-15% of the time
- Competitive Salary
- Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
- Matching 401(k) Contribution
- Health Savings Account
- Up to 3 weeks starting Vacation (may increase with tenure)
- 12 Paid Holidays
- Annual Bonus Eligibility
- Educational Reimbursement
- Matching Gift Program
- Employee Stock Purchase Plan – purchase company stock at a discount!
Equal Opportunity Employer – Minority/Female/Disability/Veteran