What are the responsibilities and job description for the Social Media Coordinator position at Zulay Kitchen?
SOCIAL MEDIA COORDINATOR
Clearwater, FL | Full-Time | In-Office
Zulay Kitchen is looking for a Social Media Coordinator who lives on the internet — someone who knows what’s trending before everyone else does, understands what makes people stop scrolling, and can turn everyday products into content people actually want to watch.
You’ll be a key part of our Social & Creative team, helping grow Zulay’s presence across TikTok and Instagram.
WHAT YOU’LL DO- Manage and maintain Zulay’s social media content calendar
- Schedule, publish, and optimize content across social platforms
- Stay constantly up to date on TikTok trends, sounds, formats, memes, creators, and viral content
- Help develop creative ideas and social-first concepts that show our brand
- Write engaging captions, hooks, and social copy
- Monitor comments, engagement, and community conversations
- Track social media performance and identify what’s working — and what isn’t
- Research competitors and emerging social trends
- Help repurpose content across platforms while adapting it to each platform’s audience
- Bring new ideas to the table — we want someone who is constantly saying “Wait… what if we tried this?”
- 1–3 years of social media, content, or digital marketing experience
- Strong understanding of TikTok and Instagram
- Someone who naturally spends time on social media and understands internet culture
- Strong writing and communication skills
- Highly organized and able to manage multiple pieces of content at once
- Creative, energetic, and willing to experiment
- Comfortable working in a fast-paced, high-growth e-commerce environment
- Strong attention to detail
- Ability to look at data and understand what content is actually performing
- Experience with tools such as Later, Sprout Social, Meta Business Suite, TikTok, Canva, or similar platforms is a plus
Most importantly, you're CURIOUS, DRIVEN, ACCOUNTABLE, TRANSPARENT, and always looking to OVERDELIVER.
If you're looking for a role where you can have a real impact, test ideas, move quickly, and help build a brand people actually recognize online, we want to meet you.
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