What are the responsibilities and job description for the Martech Consultant position at Ztek Consulting?
Job Details
Job Role: Martech Consultant
Location: New York City, NY
Job Description:
Must Have Technical/Functional Skills
- Hands-on expertise with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Eloqua, HubSpot, Adobe Campaign).
- Experience in designing and optimizing sales, marketing, and commerce-related customer journeys.
- Strong understanding of data management, analytics, and reporting tools
- Knowledge of privacy, consent, and global compliance standards.
- Excellent communication, problem-solving, and stakeholder engagement skills.
- Bachelor s degree in marketing, Computer Science, Information Systems, or related field.
- Certifications in major marketing automation platforms (e.g., Adobe, Salesforce, Marketo, HubSpot).
- Experience with API integration, ETL, and data platform tools.
- Proven track record in global rollout of solutions and working with cross-regional stakeholders.
Roles & Responsibilities
- Marketing Technology Automation: Develop and deploy marketing automation workflows, campaigns, and integrations across platforms such as Salesforce, HubSpot, Marketo, Eloqua, and Adobe Campaign.
- Solution Design: Translate business requirements into actionable marketing automation solutions, collaborating with stakeholders to ensure alignment with strategic objectives.
- Privacy & Compliance: Address privacy, consent, and preference management in line with global market needs and regulatory requirements.
- Integration: Integrate foundational capabilities and intelligent tools (e.g., CDP, CRM, CMS, analytics) to enable unified customer journeys and data-driven marketing execution.
- Performance Measurement: Implement AI-powered search, telemetry, and experience measurement tools to monitor and optimize campaign effectiveness and core web vitals.
- Stakeholder Collaboration: Work closely with sales, marketing, and commerce teams to design customer journeys and deliver solutions that support global business delivery goals.
- Training & Enablement: Educate marketing teams on automation platforms, best practices, and campaign optimization techniques.
Generic Managerial Skills, If any
- Strong analytical and problem-solving abilities.
- Excellent communication and stakeholder management skills.
- Ability to work independently and in cross-functional teams.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Salary : $140,000 - $180,000
