What are the responsibilities and job description for the Senior Digital Marketing Associate position at ZS?
ZS is a place where passion changes lives. As a management consulting and technology firm focused on transforming global healthcare and beyond, our most valuable asset is our people. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping solutions from start to finish. At ZS, we believe that making an impact demands a different approach; and that’s why here your ideas elevate actions, and here you’ll have the freedom to define your own path and pursue cutting-edge work. We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy and many more. If you dare to think differently, join us, and find a path where your passion can change lives.
Our most valuable asset is our people.
At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems—the ones that comprise us as individuals, shape who we are and
make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about. Learn more
Position Summary:
Are you ready to take your digital marketing career to the next level? We are seeking a passionate and innovative Senior Digital Marketing Associate to join our vibrant team in Chicago, IL.
About the Role:
As a Senior Digital Marketing Associate, you will be a key player in shaping our digital presence and driving our brand's success across multiple channels. You will collaborate with a talented team of cross-functional marketing & communications professionals and our digital agency partners to execute cutting-edge media buying programs. Your collaborative spirit and meticulous attention to detail will be essential as you manage and optimize campaigns that resonate with our audience and help achieve our business goals.
What You'll Do:
- Media/Agency Management: Partner and coordinate with media agency to ensure successful campaign delivery and alignment with campaign goals.
- Collaborative Stakeholder Engagement: Work hand-in-hand with internal stakeholders to ensure the brand, content, and creative team members understand specifications of ad placements to deliver on time and in accordance with campaign objectives. Respond promptly to campaign inquiries to ensure everyone is aligned on expectations.
- Data-Driven Insights: Analyze campaign performance data (such as impressions, clicks, conversions, etc.) and competitive intelligence to provide actionable insights and recommendations for continuous improvement. Report on outcomes & insights to improve campaign performance.
- Continuous Optimization: Implement A/B and multivariate testing to refine ad copy, creatives, and targeting strategies for maximum impact.
- Competitive Analysis: Conduct thorough research and analysis of competitors to inform and refine our paid campaign strategies.
What You'll Bring:
- 4-6 years of experience in media planning and/or buying, digital marketing, or a related field. Experience working in a large, global organization is a plus.
- A degree in marketing, digital technologies, or a related field, with a strong academic record.
- Familiarity with digital ad formats, including display, native, and video.
- Strong analytical and problem-solving skills, with the ability to interpret data to drive informed decisions.
- Excellent communication and project management skills, with the ability to work collaboratively with internal stakeholders and agency partners.
- Motivation and initiative to continually improve campaign effectiveness.
- Obsessive attention to detail.
- Relentless customer focus and obsession.
- Solid experience working in MS Excel, PowerPoint, and Word.
- Exceptional written and verbal communication skills.
- Ability to flex schedule to work early morning hours to collaborate with team in India.
Perks & Benefits:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Considering applying?
At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact in global healthcare and beyond. We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring. If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above.
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
To Complete Your Application:
Candidates must possess work authorization for their intended country of employment. An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.
NO AGENCY CALLS, PLEASE.
Find Out More At:
www.zs.com