What are the responsibilities and job description for the Google Marketing Specialist position at Zone 4 Flooring?
Job Summary
We are seeking a dynamic and results-driven Google Marketing Specialist to join our team. This role is pivotal in developing and executing digital marketing strategies that enhance our online presence, drive traffic, and improve conversion rates. The ideal candidate will have a strong background in SEO, SEM, and social media marketing, along with proficiency in various digital marketing tools. Experience required.
Duties
- Develop and implement effective SEO strategies to improve organic search rankings and increase website traffic.
- Conduct keyword research to identify high-value opportunities for content creation and optimization.
- Manage Google Ads campaigns, ensuring optimal performance through continuous monitoring and adjustments.
- Utilize Google Analytics to track website performance, analyze user behavior, and generate actionable insights.
- Collaborate with graphic designers to produce visually appealing marketing materials using Adobe Creative Suite and Adobe Photoshop.
- Optimize landing pages for conversion through A/B testing and performance analysis.
- Implement marketing automation strategies to streamline campaigns and improve lead nurturing processes.
- Stay updated on industry trends and best practices in digital marketing to ensure competitive advantage.
- Tracking and analyzing user behavior via Google Analytics.
Skills
- Proficient in SEO tools and techniques for effective optimization.
- Strong understanding of conversion optimization strategies.
- Experience with social media management and advertising (Facebook Advertising).
- Familiarity with WordPress and Shopify for content management.
- Knowledge of HTML, CSS, JavaScript, and SQL for technical SEO tasks.
- Expertise in Google Ads (AdWords) management and SEM practices.
- Skilled in content creation, copywriting, and graphic design principles.
- Proficient in using Google Analytics for data-driven decision making.
- Experience with email marketing campaigns and performance marketing strategies.
- Strong analytical skills to assess campaign effectiveness and ROI.
- Knowledge of e-commerce platforms is a plus.
Job Types: Full-time, Part-time
Expected hours: 10 – 20 per week
Work Location: Hybrid remote in Hackensack, NJ 07601