eCommerce and CRO Manager

Company Overview

At Zomee, we support and empower new moms by providing innovative, helpful, and accessible products that make motherhood easier. Starting with our commitment to nursing mothers through our trusted breast pump medical devices, we aim to grow into a household name that champions the well-being of every mom, delivering solutions that nurture and uplift families worldwide.

Based in Pompano Beach, Florida, Zomee is driven by a passionate team that understands the evolving needs of our customers. We are a woman-owned and family-run business with a strong culture of entrepreneurial spirit and high quality above all else. Join us in our exciting mission to empower and uplift mothers with impactful solutions that make a real difference in the lives of families.

Role Overview:

Zomee is seeking an eCommerce & CRO Specialist to join the team. Reporting to the Director of Media & eCommerce, this is a pivotal role that supports the website and eCommerce sales conversion rates.

Key Responsibilities:

• Optimize the brand’s Shopify website to drive traffic, increase conversion, and improve the overall user experience.
• Help implement strategies that leverage Shopify features, integrations, and add-ons to support sales growth and streamline operations.
• Design and execute initiatives to drive upsell, repeat purchases and order value.
• Partner with SEO specialist to implement technical SEO updates.
• Partner with the Go to Market team to support campaigns and promotions with a presence on the website.
• Partner with the paid media team to build landing page destinations designed for paid media conversion.
• Partner with the product team to build product pages that promote the new benefits, features and products that Zomee creates.
• Leverage Shopify analytics and other tools to track website performance, monitor KPIs and generate actionable insights for continuous improvements.
• Execute and optimize Klaviyo Email and SMS marketing automations, manage lists, and track campaign performance and metrics.
• Own end-to-end customer review management across e-commerce platforms.
• Launch monthly tests using an established testing framework and share results with team members.
• Embrace a self-starter mentality and pursue new knowledge to help achieve key objectives.

Qualifications:

• Bachelor’s degree in marketing, eCommerce, Digital Marketing or similar.
• 2-3 years’ experience in eCommerce and Conversion Rate Optimization, preferably within a consumer goods or DTC brand using Shopify.
• Hands-on experience with optimizing website performance and metrics including PageSpeed Insights.
• Proficiency in data analytics and A/B testing tools such as Google Analytics 4, Shogun, A/B Tasty, PageSpeed Insights, and Microsoft Clarity.
• Experience working in Klaviyo or other Email & SMS marketing automation system.
• Experience working with cross-functional teams to drive e-Commerce success.
• Strong understanding of promotional planning and measurement for eCommerce.
• Experience with Google Tag Manager, media platform pixels, UTM structures, and tracking setups.
• Experience with user consent management tools, mobile-first design, and accessibility standards.
• Working knowledge of HTML, CSS, and Photoshop.