What are the responsibilities and job description for the Analyst, Growth Marketing position at Zola?
We're looking for a strategic and analytical thinker to join the Growth Marketing team at Zola.
Growth Marketing is a highly visible and cross-functional team within Zola whose responsibility is to acquire new couples and foster their engagement with Zola's full wedding planning ecosystem. This position offers exposure to a broad range of marketing channels and business functions. The ideal candidate would describe themselves as a data-driven problem solver who can think about the business holistically to help drive growth. This full-time role will be hybrid at our office in NYC.
KEY RESPONSIBILITIES
ABOUT ZOLA
We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples' lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology… all in the service of love.
We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We're proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others.
We are passionate about supporting all forms of love, and we're proud of our thriving community of over 2 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued.
Our headquarters is in NYC. Come work with us!
Growth Marketing is a highly visible and cross-functional team within Zola whose responsibility is to acquire new couples and foster their engagement with Zola's full wedding planning ecosystem. This position offers exposure to a broad range of marketing channels and business functions. The ideal candidate would describe themselves as a data-driven problem solver who can think about the business holistically to help drive growth. This full-time role will be hybrid at our office in NYC.
KEY RESPONSIBILITIES
- Implement the growth strategy for established and new acquisition channels for Zola.
- Own evergreen and ad hoc reporting across the full marketing mix, including SEM, SEO, paid social, streaming, audio and affiliate.
- Monitor channel and portfolio-level KPIs, pacing to budget, and performance to forecast.
- Conduct day-to-day data analysis and analytics across multiple channels, extracting actionable insights.
- Analyze and report on creative performance across various platforms, including paid social and streaming.
- Work closely with other departments (e.g., Creative, Strategy) and liaise third party partners to align on project goals and deliverables.
- 2 years of experience in Growth Marketing or an analytical role, with a specialization in Paid Search preferred.
- Structured critical thinker who can distill direct and actionable insights from data
- Strong written and verbal communicator with the ability to translate analysis into clear, compelling narratives for stakeholders
- Scrappy mentality, sharp attention to detail and the ability to build working relationships across functional teams
- Comfortable working with data with strong excel skills; experience with Looker is a plus
- Collaborative team player who can serve as a brand ambassador both inside and outside the company.
- Passionate about working at Zola!
ABOUT ZOLA
We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples' lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology… all in the service of love.
We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We're proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others.
We are passionate about supporting all forms of love, and we're proud of our thriving community of over 2 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued.
Our headquarters is in NYC. Come work with us!
Salary : $70,000 - $85,000