Associate Director, Equine Marketing

Location : US Remote

Platinum Performance was founded in 1996 by renowned equine veterinarian, Dr. Doug Herthel to support his cases in veterinary practice. From its earliest days, the company has held a strong commitment to veterinarians and the highest respect for their role in guiding the health, wellness and performance of the horse. For 25 years, Platinum Performance, now a wholly owned subsidiary of Zoetis, has been developing, manufacturing, and marketing premium nutritional product formulas for wellness and athletic performance in horses as well as a range of pet care brands and human nutritional supplements.

The Associate Director of Equine Marketing is responsible for developing and overseeing the execution of the strategic marketing plan for digital and print communications as well as events and sponsorships for the Platinum Performance equine line of nutritional formulas. This person will lead a team of equine marketing employees including marketing managers and coordinators, overseeing the content development, brand execution and sponsorships with athletes, brand ambassadors and associations in the equine and veterinary space, ensuring the Platinum brand is represented in line with the standards and core values.

Responsibilities

• Develops the annual operational marketing plan (email and print) and objectives for all equine markets and segments including veterinarians, clients, stales/prospects and various member associations.
• Assesses and coaches the team by providing consistent and ongoing feedback to develop competencies and exceed goals.
• Serves as Editor in Chief of Platinum Magazine, a nationally distributed quarterly publication, outlining editorial content and approves final articles and artwork, budget associated with the development, printing and mailing of each issue.
• Leads the team in the development of prioritized digital journeys and gives final approval on all digital efforts including email, advertising, and content opportunities.
• Oversees execution of the direct mail plan (including catalogs, magazines, postcards, and other mailings) including printing, mailing and final artwork approval.
• Leads team that produces equine print projects including catalogs, white papers, product flyers, price lists, compendium of nutrition research, new client materials, product packaging, athlete signage, mailers/brochures, responsible for final approval of each of these efforts.
• Oversees and approves the strategic Platinum Performance equine veterinary and client events calendar including staffing, travel detail approval, booth materials, marketing assets, awards and special events.
• Represents Platinum Performance at tradeshows and events periodically.
• Develops /maintains relationships with associations, sponsorships, sponsored and endorsees.
• Responsible for final approval of photography selection, photo/video shoots and other marketing assets.
• Collaborates with the Tech Team to develop tools and methods to profile and segment clients for target marketing and improve the client experience with the brand.
• Collaborates with the E-Comm Team to ensure content is continually optimized to reach desired equine client target.
• Leads the team to plan, manage and coordinate all aspects of the annual AAEP convention strategy and oversees participation in regional and local equine veterinary meetings and equine client events.
• Oversees the development of new product launch plans including forecast and campaign development.
• Authorizes content, articles and interviews regarding organization's promotional activities ensuring adherence to review standards.
• Analyzes, interprets, and complies with government and regulatory requirements.
• Maintains budget for Equine Marketing costs affiliated with all printing and mailing, digital development, promotional items, tradeshow expenses, sponsorships, etc.

Qualifications

• Coaches and leads others, develops marketing competencies and works collaboratively to support Individual Development Plans for each team member.
• Collects and researches data including but not limited to market and client profile data, budget and sales analytics
• Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
• Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations.
• Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
• Listens and gets clarification; Demonstrates group presentation skills; Participates in meetings; Writes clearly and informatively; Presents numerical data effectively; Able to read and interpret written information.
• Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals, strives to continuously build knowledge and skills.
• Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
• Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.
• Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Completes tasks on time or notifies appropriate person with an alternate plan.
• Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

Education and/or Experience

• BS/BA required.
• 10-12 years related marketing experience and demonstrated success in brand and content development, multichannel marketing, communications.
• Knowledge of equine industry and nutritional products preferred.
• Ability to perform a variety of tasks utilizing a wide degree of creativity and attention to detail in a fast-paced work environment.
• Excellent leadership, organization and communication skills required.

Full time

Regular

Colleague

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.