What are the responsibilities and job description for the Senior Manager, Paid Social & Influencer Marketing position at Zocdoc?
Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across 200 specialties and 12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
Zocdoc is looking for a Senior Manager, Influencer & Paid Social Marketing to join our Growth Marketing team. Reporting to the Group Manager, Acquisition Marketing, you’ll own the strategy and performance of our multi-million dollar Influencer and Paid Social acquisition programs—scaling both channels against strict ROAS goals while building a cohesive, omni-channel approach.
In this role, you’ll lead and develop a team of Associates and Sr. Associates across both channels, partnering closely with internal stakeholders and external partners to drive measurable growth. You’ll bring equal parts creativity and analytical rigor—leveraging influencer partnerships to unlock better paid social performance, and using paid social learnings to sharpen influencer strategy.
You’ll enjoy this role if you are…
NYC Base Salary Range
$170,000—$200,000 USD
About Us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Job Applicant Privacy Notice
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across 200 specialties and 12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
Zocdoc is looking for a Senior Manager, Influencer & Paid Social Marketing to join our Growth Marketing team. Reporting to the Group Manager, Acquisition Marketing, you’ll own the strategy and performance of our multi-million dollar Influencer and Paid Social acquisition programs—scaling both channels against strict ROAS goals while building a cohesive, omni-channel approach.
In this role, you’ll lead and develop a team of Associates and Sr. Associates across both channels, partnering closely with internal stakeholders and external partners to drive measurable growth. You’ll bring equal parts creativity and analytical rigor—leveraging influencer partnerships to unlock better paid social performance, and using paid social learnings to sharpen influencer strategy.
You’ll enjoy this role if you are…
- Equal parts creative and data-driven—you love big ideas, but you’re most excited when you can prove they work.
- Energized by building integrated strategies where influencer and paid social amplify each other in order to drive continuous growth across channels.
- Comfortable living in performance metrics, and motivated by the challenge of hitting strict efficiency/ROAS goals at scale.
- A strong people leader who enjoys coaching, developing, and empowering a team to do their best work.
- Highly collaborative—you build strong relationships across functions and know how to align stakeholders around clear priorities.
- Organized and adaptable, with the ability to prioritize, multitask, and manage time efficiently in a fast-paced environment
- Owning strategy to scale and optimize Influencer and Paid Social campaigns, ensuring performance stays aligned with business goals and ROAS targets.
- Leading channel measurement, testing, optimization, forecasting, and budgeting—turning data into clear insights, decisions, and action plans.
- Developing an integrated channel approach that uses influencer partnerships to strengthen paid social creative, targeting, and performance.
- Partnering with internal stakeholders (e.g., Creative, Brand, Analytics, Product, Finance, Legal/Compliance) and external partners (e.g., creators, agencies, platforms) to maximize results.
- Building and maintaining reporting cadences that clearly communicate performance, learnings, and next steps to marketing leadership and cross-functional partners.
- Managing and developing a high-performing team across Influencer and Paid Social—setting clear goals, creating operating rhythm, and supporting growth and progression.
- 10 years of experience driving acquisition through influencer and paid social marketing, with a proven record of strong, measurable outcomes.
- 5 years of people management experience, including coaching and developing Associates/Sr. Associates.
- Deep understanding of how to run performance programs end-to-end: strategy, creative, measurement, optimization, and scaling.
- Strong ability to analyze performance data to set strategy, identify opportunities, guide optimizations, and tell a clear performance story.
- Excellent analytical and problem-solving skills, with sound judgment and a test-and-learn mindset.
- The ability to manage multiple priorities at once—balancing speed, quality, and impact while keeping stakeholders aligned.
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness programs with Wellhub
- Sabbatical leave (for employees with 5 years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
- Great Place to Work Certified
NYC Base Salary Range
$170,000—$200,000 USD
About Us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Job Applicant Privacy Notice
Salary : $170,000 - $200,000