What are the responsibilities and job description for the Senior Copywriter position at Zocdoc?
Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across 200 specialties and 12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
As Senior Creative Copywriter, you’ll play a key role in how Zocdoc’s mission to ‘give power to the patient’ comes to life through words. Every campaign, headline, and story you craft will help people feel more confident about navigating their personal healthcare, while strengthening the connections between providers and patients. You’ll steward and evolve the bright and clever Zocdoc voice that represents trust, clarity, and empathy at scale, helping millions of people experience healthcare that feels a lot more personal.
You’ll enjoy this role if you are…
NYC Base Salary Range
$102,000—$135,000 USD
About Us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Job Applicant Privacy Notice
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across 200 specialties and 12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
As Senior Creative Copywriter, you’ll play a key role in how Zocdoc’s mission to ‘give power to the patient’ comes to life through words. Every campaign, headline, and story you craft will help people feel more confident about navigating their personal healthcare, while strengthening the connections between providers and patients. You’ll steward and evolve the bright and clever Zocdoc voice that represents trust, clarity, and empathy at scale, helping millions of people experience healthcare that feels a lot more personal.
You’ll enjoy this role if you are…
- A storyteller who can find clarity and humor in complex topics.
- Energized by collaboration and love building ideas alongside designers, strategists, and marketers.
- Excited by the challenge of evolving a brand voice as the company grows into new products and ways of speaking to multiple audiences.
- Comfortable switching gears between concepting big campaign ideas and tightening the last line of body copy.
- Someone who cares deeply about craft, from rhythm to tone consistency across touchpoints.
- Confident presenting creative ideas and open to feedback that makes the work better.
- Passionate about helping people, and motivated by the idea of making healthcare feel easier, more human, and so much more approachable.
- Brainstorming with designers and marketers to spark new campaign ideas that bring Zocdoc’s mission to life.
- Translating briefs and strategies into smart, engaging creative concepts and copy.
- Writing headlines, scripts, and copy decks for campaigns across social, digital, video, and events.
- Partnering with the Creative Director and designers to evolve and uphold Zocdoc’s brand voice guidelines.
- Reviewing and refining copy to ensure clarity, consistency, and creative excellence across projects.
- Collaborating with internal partners across Brand, Patient/Provider Marketing teams, and Communications to align messaging and tone.
- Managing multiple projects and priorities in a fast-paced, highly collaborative creative environment.
- 6–10 years of copywriting experience in brand marketing, advertising, or in-house creative teams
- A proven track record of developing and executing integrated campaigns.
- Experience working with SaaS brands, within the healthcare or technology space.
- A sharp creative mind that can turn strategy into story and ideas into impact.
- The mentality of an entrepreneur/owner and a strong bias to action.
- Superb communication skills. You believe in keeping all of your stakeholders in the loop and know that multiple mediums of communication are the key to success.
- Strong collaboration skills, with a reputation for making ideas better through partnership and dialogue.
- A curiosity that keeps you learning; about our audience, our industry, and new creative approaches.
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5 years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
- Great Place to Work Certified
NYC Base Salary Range
$102,000—$135,000 USD
About Us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Job Applicant Privacy Notice
Salary : $102,000 - $135,000
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