Principal Analyst, Marketing Science & Effectiveness

Data & Analytics • New York, NY, United States Principal Analyst, Marketing Science & Effectiveness Data & Analytics New York, NY, United States Our Mission Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable. Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on. Your Impact on our Mission We are seeking a Principal Analyst in Marketing Measurement and Effectiveness to join Zocdoc’s Analytics team. You’ll be embedded within both the Provider Acquisition product team, and the Provider Marketing team. In this role, you’ll shape how we measure and optimize the efficiency of our B2B provider acquisition and marketing efforts. You will develop and own marketing measurement frameworks, design attribution and incrementality methodologies, and influence strategy with data-driven insights. You will also own the measurement and data of the Zocdoc.com Provider website, working with Product and Marketing to improve engagement, conversion rate, and overall acquisitions through experimentation and strategic insights. You’ll enjoy this role if you… Are inspired by the opportunity to positively impact the healthcare experience of millions of patients and providers Are excited by the opportunity to establish and fully own the roadmap for B2B marketing analytics at Zocdoc, and uplevel a growing B2B marketing function Can think critically about multiple approaches to marketing needs and analytical problems, and provide cohesive recommendations on path forward Can distill complex analytical models into clear, compelling recommendations for executives Go beyond surface-level metrics to design experiments and uncover causal drivers of performance Have a passion for defining and building measurement and attribution frameworks for marketing channels Thrive in cross-functional collaboration with Marketing, Product, and Analytics Engineering teams Your day to day is… Provider Acquisition Funnel Analytics: Own measurement of the Zocdoc.com Provider website, collaborating with Product and Marketing to understand user journeys and improve engagement, conversion rate, and overall acquisition through experimentation and top-of-funnel optimization. B2B Marketing Analytics: Analyze performance of B2B marketing campaigns, including account-based marketing (ABM) initiatives targeting large accounts; design lift analyses and attribution across channels to inform spend allocation. Attribution & Cost per Acquisition Methodology: Build multi-touch attribution models, codify cost per acquisition measurement across channels, and establish frameworks for marketing mix modeling and incrementality testing (MMM, Shapley/Markov chain, Bayesian geo holdouts). Experimentation & Causal Inference: Partner with Marketing to design rigorous experiments, set minimum detectable effect thresholds, and ensure robust design for causal inference. Turning Analysis Into Influence: Build executive-ready presentations with structured narratives and actionable recommendations on spend and resource allocation. Cross-Functional Collaboration: Partner with Marketing, Product, Engineering, and Data teams to ensure clean data flows across the marketing measurement stack. You’ll be successful in this role if you… Have 7+ years in marketing analytics, measurement, or effectiveness roles, with proven expertise in MMM, attribution, incrementality, time-series forecasting, causal inference and experimentation Are an expert communicator with an ability to simplify complex findings for diverse audiences, from technical peers to executives, through both oral delivery and compelling written narratives Are a critical thinker that can evaluate multiple solutions, foresee implications, and connect disparate data points into a cohesive recommendation Have meticulous attention to detail — ensuring modeling accuracy, data integrity, and presentation quality in every deliverable Have a growth mindset — embracing new ideas, adapts to changing technology and privacy environments, and actively seeks opportunities to learn and improve Have strong statistical modeling skills in Python or R Have experience partnering across Marketing, Finance, Product, and Engineering Are familiar with data visualization (Looker) and an expert in SQL Exceptional candidates will also have experience with B2B marketing analytics, including Account-Based Marketing campaign analysis Benefits Flexible, hybrid work environment at our convenient Soho location Unlimited Vacation 100% paid employee health benefit options (including medical, dental, and vision) Commuter Benefits 401(k) with employer funded match Corporate wellness programs with Headspace and Peloton Sabbatical leave (for employees with 5+ years of service) Competitive paid parental leave and fertility/family planning reimbursement Cell phone reimbursement Catered lunch everyday along with beverages and snacks Employee Resource Groups and ZocClubs to promote shared community and belonging Great Place to Work Certified Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. NYC Base Salary Range $160,000—$230,000 USD About us Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.

Salary : $160,000 - $230,000