What are the responsibilities and job description for the Strategic Marketing Manager position at Zobility?
Job Description:
- Seeking a dynamic and analytical Strategic Marketing Manager to lead strategic initiatives and marketing efforts for our Client business focused on our non-automotive portfolio, encompassing sealants, adhesives, advanced composites, among other technologies.
- This role will be instrumental in identifying market opportunities, driving growth strategies, and contributing to corporate development activities, such as partnerships and new business models.
- The ideal candidate thrives at the intersection of strategy, technology, and commercial execution.
Responsibilities:
- Strategic Planning & Market Development: Identify, evaluate, and prioritize new markets, emerging technologies, and competitive trends to shape strategic direction of Client
- Develop strategic growth plans including segment roadmaps for focus non-automotive segments (e.g., building and construction, sporting goods, industrial, marine, medical equipment, infrastructure, aerospace, defense etc.).
- Support corporate development initiatives, including market scanning, target identification, and due diligence for partnerships or M&A.
- Collaborate with finance and legal to support business case modeling, strategic fit analysis, and integration planning for new ventures.
- Act as a bridge between commercial teams and R&D to ensure that voice-of-customer and market feedback inform corporate development efforts
Business Intelligence
- Lead business intelligence efforts and translate insights into actionable strategies for positioning, pricing, and innovation.
- Collaborate with Client's team to define key business intelligence, market research and competitive research needs, including identifying and managing vendor research relationships to ensure adherence to scope, schedule and cost
- Update regional and global management on progress with, and the outcome of, all business intelligence projects conducted for Americas.
- Update all corporate development, business intelligence and diversification reporting systems as required.
Requirements:
Relevant experience in strategy, marketing, or business development, preferably in advanced materials, chemicals, or manufacturing sectors.
- Experience in one or all industries: Aerospace, Industrial or Sporting Goods
- Demonstrated understanding of adhesives, sealants, composites, or related engineered materials required.
- Proven success in non-automotive markets (e.g., building and construction, sporting goods, industrial, marine, medical equipment, infrastructure, aerospace, defense etc.).
- Strong analytical, communication, and project management skills with the ability to influence across functions and levels.
- Entrepreneurial mindset with curiosity for emerging technologies and markets.
- Ability to synthesize complex information and translate it into clear, strategic narratives and action plans.
- Experience with strategic tools such as SWOT, Porter's Five Forces, business model canvas, and M&A frameworks.
- Comfortable navigating matrix organizations and working across technical and commercial disciplines.
- Proactive communicator and collaborator.
- Ability to maintain and develop new relationships, negotiating skills; ability to influence customer decisions
- Attention to detail, financial management, ability to problem solve, and ability to travel.
Education:
- Bachelors degree or equivalent in business, engineering or chemistry
- Masters degree preferred in Marketing, Business Administration, or Finance