What are the responsibilities and job description for the Creative Director position at ZLINE Kitchen and Bath?
Who are we?
ZLINE Kitchen and Bath is a family-owned appliance company based in Reno, Nevada, with additional locations in Tennessee and Ohio. ZLINE provides an elevated luxury experience with industry-leading kitchen appliances and bath fixtures at an attainable price. Each collection is meticulously designed and shipped in the United States, and we are proud to be a progressive American company that supports local communities through hiring locally and giving back.
We’ve become a household name in the luxury appliance industry, partnering with The Home Depot, Lowe’s, Costco, and Wayfair, among many reputable dealers and retailers nationwide, to market and sell luxury appliances such as range hoods, refrigerators, dishwashers, and ranges. We’re known for our attention to detail and commitment to our customers and employees alike. We believe in innovation and honest business, and we’re proud of the products we create, the services we offer, and the team that makes the ZLINE Attainable Luxury® experience possible. ZLINE is forging its own path—will you help us tell our story?
We are a three-time (2022, 2023, 2024) Certified Great Place To Work®. Go here to learn more, and follow us @zlinekitchencareers on Instagram for a behind-the-scenes look at what it’s like to work for ZLINE.
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Position Overview
This role blends big-picture thinking with hands-on execution, and we’re looking for someone who can inspire teams while keeping a sharp eye on detail. In the role of Creative Director, you’ll lead the creative strategy that keeps our brand consistent and relevant, through innovative, impactful campaigns and experiences— across every channel and customer touchpoint.
You will be responsible for guiding concept development, campaign and web design, and creative execution across all mediums. You’ll inspire and mentor a team of designers, photographers, videographers, and project managers, ensuring every project is on-brand and impactful.
The role involves close collaboration with marketing, sales, product, and leadership teams.
Key Responsibilities
- Lead the creative vision for campaigns, digital experiences, and visual storytelling.
- Lead creative go-to-market strategy for new product launches.
- Oversee concept development, art direction, copywriting, and design from idea to delivery.
- Manage and mentor creative teams, fostering an environment of innovation and collaboration.
- Maintain a high bar for design, visual identity, and brand storytelling.
- Develop and evolve a long-term brand and creative strategy that sets us apart in the market.
- Own and enforce brand guidelines to ensure consistency across all touchpoints.
- Partner with cross-functional teams (marketing, communications, product, sales, leadership) to align brand execution with business goals.
- Ensure brand consistency and creative quality across digital, social, print, packaging, events, and in-person experiences.
- Guide the production of brand assets, campaigns, and experiences with a balance of creativity and efficiency.
- Present creative concepts to stakeholders and secure alignment across teams.
- Measure creative performance and use insights to improve future campaigns.
Skills & Qualifications
- Proven experience as a Creative Director or similar leadership role.
- Strong portfolio showcasing brand strategy, visual identity systems, and multi-channel creative work.
- Expert in storytelling—able to translate strategy into visuals, words, and experiences that connect emotionally.
- Strong leadership and team development skills, with experience managing creative teams.
- Proficiency with design, branding, and creative tools (Adobe Creative Suite, Figma, etc.).
- Ability to balance big-picture thinking with detail-oriented execution.
- Comfortable working in a fast-paced, evolving environment with shifting priorities.
What You’ll Get:
Benefits are available to all full-time employees after 90 days
- Medical, dental, vision, and life insurance
- Company 401k match at 6%
- Access to a Health Savings Account or Flexible Spending Account
- Professional development assistance
- Paid time off
- Get in on the ground floor
- Ample opportunity for advancement; we want to see you grow
- Dog-friendly office space … because dogs make everything better, right?
EEO
ZLINE Kitchen and Bath, LLC is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. ZLINE makes hiring decisions based solely on qualifications, merit, and business needs at the time.