Strategic Initiatives Marketing Analyst - Salt Lake City, UT

Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets.

And because we’ve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice.

Ready to make your mark on a legacy brand? 

Our expanding marketing team is building something special—a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role — it's your chance to shape a creative vision with real impact. 

With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application.

You bring the talent; we bring the opportunity.

Zions Bancorporation is seeking a dynamic and experienced Strategic Initiatives Marketing Analyst to join our Enterprise Marketing team in Salt Lake City, Utah. This role is pivotal in overseeing and managing Marketing projects from inception to completion to ensure efforts are completed within budget. This individual will be closely tied to our Finance and Supply Chain team to ensure transparency and consistency on forecasting and spend against budget. There are core responsibilities to support the Office of the CMO with ad-hoc requests, ranging from strategic efforts to tactical execution. 

This position requires a business-oriented mindset, with responsibilities including managing large budgets and finances, fostering strong vendor partnerships, and effectively handling ad hoc requests.

Location Requirement: This position necessitates full-time presence at our One South Main Street offices in Salt Lake City, UT.

In-Office Requirement: This position requires working in the office five days a week. Remote work is not available for this role.

Key Responsibilities:

Budget Oversight:

• Collaborates across Marketing to maintain a close relationship to strategic planning and set an appropriate annual budget.
• Works with Finance teams to forecast, track and optimize marketing budgets across key pillars within the broader Marketing organization.
• Plugs into overall Finance milestones to ensure Marketing is supportive and prepared.

Supply Chain Management:

•  Handles invoice tracking across key Marketing vendors.
• Supports Office of CMO to onboard new vendors and coordinates with Supply Chain on various steps through approval.

Program Management:

• Project Execution: Initiate, plan, execute, and control projects to meet objectives and budget.
• Milestone Tracking: Track key milestones, adjust plans/resources, and apply change control procedures.
•  Detailed Schedules: Develop detailed schedules, estimates, resource plans, and status reports to keep stakeholders informed of project progress and potential risks, including monthly forecasting process. Informs leaders of submissions in advance.
• Process Implementation: Establish and implement project management processes to ensure timely, budget-friendly, and high-quality project delivery.
• Communication: Communicate major milestones, identify potential risks, and conduct regular status meetings.
• Documentation: Maintain digital project files, adhere to filing procedures, and create detailed project reports.

Office of CMO Engagement:

• Contribute to additional marketing tasks or strategic projects based on organizational needs, ad-hoc reporting or support as requested by the Office of the CMO.
• Performance Analysis: Identify and track Key Performance Indicators, analyze metrics, identify trends, and ROI reports as needed, given the position’s Budget/Forecast acumen.
• Team Leadership: Mentor and train new staff, conduct policy and procedure audits, and champion educational opportunities.
• Training: Prepare and conduct team training sessions.

Qualifications:

Bachelor's degree and 4 years of project management experience, preferably in marketing or advertising. A combination of education and experience may meet requirements.

• Knowledge of the financial services industry, general marketing and/or analytics.
•  Extensive knowledge of project management and/or financial forecasting/budgeting.
• Demonstrated ability to apply marketing concepts to meet business objectives.
• Proven ability to lead cross-functional teams and build effective partnerships.
• High level of initiative, energy, and persistence.
• Proficiency with Google Analytics, WordPress, Silverpop/Engage, MS SharePoint, and MS Office.
• Strong organizational, communication, and process improvement skills.
• Ability to manage multiple priorities and meet deadlines.

Benefits: 

• Medical, Dental and Vision Insurance - START DAY ONE! 
• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
• Mental health benefits including coaching and therapy sessions
• Tuition Reimbursement for qualifying employees
• Employee Ambassador preferred banking products

Join Zions Bancorporation and be a part of a team that values innovation, collaboration, and excellence. Apply today to make a significant impact on our marketing efforts and drive our success forward!