Performance Marketing Specialist - Retail Media & E-commerce

Performance Marketing Specialist - Retail Media & E-commerce

Location: Bentonville, AR (On-site)

Role Summary

Zinus is seeking a data-driven Performance Marketing Specialist to join our U.S. Growth Marketing team. In this role, you will manage and optimize retail media campaigns, primarily on Walmart Connect, while supporting advertising and growth initiatives on Wayfair and other e-commerce platforms.

This opportunity is well suited for a paid-media marketer who enjoys working with data, testing new ideas, and turning campaign results into practical recommendations. Direct Walmart Connect or Wayfair experience is preferred but not required. Candidates with transferable experience in Amazon Advertising, Target Roundel, Instacart, paid search, paid social, agency campaign management, or other e-commerce advertising platforms are encouraged to apply.

You will work closely with Growth Marketing, Sales, Merchandising, Content, and Supply Chain to help ensure our advertising investments support product, promotional, and business priorities.

Key Responsibilities

• Manage the day-to-day execution and optimization of Walmart Connect advertising campaigns
• Support Wayfair advertising campaigns and other retail media or marketplace growth initiatives
• Build campaign structures that align with category priorities, product lifecycle stages, promotions, and business objectives
• Monitor campaign performance and identify trends, risks, and opportunities for improvement
• Analyze results across campaigns, products, categories, and portfolios
• Assist with managing advertising budgets and allocating spend based on performance and business priorities
• Translate campaign data into clear insights and actionable recommendations
• Help identify factors affecting performance, including media, content, pricing, promotions, inventory, and competition
• Build and maintain reports that connect advertising activity with sales and broader business outcomes
• Design and execute tests involving bids, targeting, creative, assortment, and budget allocation
• Partner with Sales, Merchandising, Content, and Supply Chain teams to coordinate campaign priorities
• Present campaign results and recommendations clearly to marketing leaders and business partners
• Stay informed about developments across Walmart Connect, Wayfair Advertising, and the broader retail media landscape
• Identify opportunities to improve campaign processes, reporting, and efficiency

Required Qualifications

• Bachelor’s degree required; Marketing, Business, Analytics, Communications, or a related field is preferred
• Two or more years of relevant experience in performance marketing, paid media, retail media, e-commerce, advertising, or campaign management
• Hands-on experience managing or supporting campaigns on at least one paid-media, retail media, or e-commerce advertising platform
• Working knowledge of common performance marketing metrics, such as return on ad spend, conversion rate, cost per click, click-through rate, and sales
• Experience using Excel, Google Sheets, or similar tools to organize and analyze campaign data
• Strong analytical and problem-solving skills
• Ability to turn data and campaign results into understandable recommendations
• Strong written and verbal communication skills
• Ability to manage multiple priorities and collaborate with cross-functional partners
• Authorization to work in the United States

Preferred Qualifications

The following experience is helpful but not required:

• Experience with Walmart Connect or Wayfair Advertising
• Experience with Amazon Advertising, Target Roundel, Instacart, or another retail media network
• Experience managing campaigns across a large product catalog
• Advanced Excel skills, including pivot tables and lookup functions
• Experience with Skai or another retail media management platform
• E-commerce or marketplace advertising experience
• Experience in mattresses, furniture, home furnishings, durable goods, or another product-focused retail category
• Experience working with sales, merchandising, content, supply chain, or e-commerce teams
• Familiarity with product-level and SKU-level performance analysis

About Zinus

Zinus, Inc. is a growing and highly successful global eCommerce company that values and empowers an entrepreneurial spirit in all of our employees. One of America's first mattress-in-a-box brands, Zinus, Inc. has over 20 years of experience compressing and delivering mattresses straight to your door. As makers of our products, we incorporate customer feedback into our product design and future innovations. Working at Zinus, Inc. means joining a team that is committed to the happiness of its employees and customers, striving to deliver products and experiences that invoke a little joy, every day. Come and be a part of the world’s most loved online mattress and furniture brand.