What are the responsibilities and job description for the Creative Strategist, UGC & Drama Ads position at ZING?
About Zing
Zing is a fast-growing digital entertainment company specializing in high-quality vertical miniseries and UGC ads for global audiences. Through innovative storytelling and audience-driven approaches, we aim to captivate mobile-first viewers with fast-paced, engaging, and emotionally compelling content.
Our mission is to redefine short-form entertainment by integrating creativity, data-driven insights, and cross-cultural perspectives, building vertical dramas designed for high engagement, strong retention, and global scalability.
Role Overview
We are looking for an AI-savvy Creative Strategist to support creative development for both mobile game UGC ads and short-form drama ad creatives. This role will focus on writing performance-driven scripts, breaking down existing drama ad materials, generating new creative angles, and using AI tools to accelerate script development and creative production workflows. This is not an editing role. The ideal candidate should be strong in ad scripting, concept generation, and AI-assisted creative workflows.
Key Responsibilities
- Write performance-driven UGC ad scripts for mobile games and app-related campaigns
- Develop short-form drama ad scripts based on existing scenes, emotional hooks, and key moments
- Break down current ad creatives and drama materials to identify strong hooks, pacing, emotional triggers, and conversion points
- Turn existing footage, drama scenes, and references into new testable script angles and creative concepts
- Generate multiple script variations for different hooks, structures, tones, and audience segments
- Use AI tools to accelerate script writing, concept iteration, creative ideation, and production prep
- Support AI-assisted creative workflows by translating concepts and scripts into usable prompts, references, and production-ready directions
- Work closely with the creative lead and post-production teams to provide script briefs, edit notes, and creative direction
- Organize and summarize learnings from top-performing ads into reusable creative patterns and frameworks
Qualifications
- 1–3 years of experience in performance creative, ad scripting, paid social creative, UGC scripting, short-form video strategy, or related roles
- Strong ability to write hooks, ad scripts, UGC concepts, and conversion-oriented creative angles
- Ability to break down existing ad creatives and turn them into stronger testable script ideas
- Familiarity with AI tools for writing, ideation, image/video generation, or creative workflow support
- Strong sense of audience psychology, pacing, emotional hooks, and CTA structure
- Excellent written English and strong communication skills
- Comfortable working in a fast-moving, feedback-heavy environment
- Experience in gaming, entertainment, streaming, or narrative-driven content is a plus
Nice to Have
- Experience with AI-assisted content creation workflows
- Experience writing UGC scripts for mobile games or apps
- Experience with short-form drama, trailers, or emotionally driven ad creatives
- Familiarity with prompt writing or AI content production pipelines
- Understanding of how scripts translate into visual production