What are the responsibilities and job description for the SEO Specialist position at Zinda Law Group, PLLC?
Summary
Zinda Law Group is a personal injury firm looking for ambitious, dynamic, driven, and passionate professionals to join our growing team. We are looking for an SEO Specialist to work on our Marketing Team.
Responsibilities:
- Conducting keyword research and competitive analysis to enhance organic search visibility
- Implementing on-page SEO optimizations, including metadata, headings, internal linking strategies, and backlinking strategies
- Developing and executing link-building strategies to improve domain authority
- Conducting site audits to identify and fix technical SEO issues
- Optimizing content for search engines while aligning with user intent and best practices
- Tracking and analyzing website performance using Google Analytics and other SEO tools to provide actionable insights
Qualifications:
• Bachelor's degree;
• 2 years of SEO experience;
• Creative thinker with direct experience optimizing SEO strategies;
• Experience with link building;
• Experience with competitor research and analysis;
• Experience with Google Ads and Google Analytics - certification strongly preferred;
• Proficient in Excel;
• Knowledge of SEO software tools;
• Detail oriented, organized, and able to work independently;
• Excellent project management and communication skills;
• Previous experience at a law firm preferred, but not required.