What are the responsibilities and job description for the Paid Digital Marketing Specialist position at Zinda Law Group, PLLC?
Summary
Job Description
Ready to shine in the world of digital marketing? If you're a rising star eager to make an impact and take your career to the next level, we want to hear from you! Join our team as a Paid Digital Specialist and help us drive success through innovative strategies and creativity.
Our Mission – Justice for All. Life Changing Results.
As Paid Digital Marketing, you will be responsible for creating, managing, and optimizing paid digital advertising campaigns. Your role will focus on driving paid traffic through strategic ad campaigns.
Your responsibilities will include:
Paid Digital Advertising
• Tactical campaign development and expansion of existing paid search marketing campaigns
• Conducting keyword research and selection for pay-per-click campaigns to maximize budget while achieving key business objectives such as traffic, sales, and ROI/ROAS goals
• Monitoring, tracking, interpreting and optimizing campaign metrics via Google Analytics to ensure peak performance
• Making recommendations on keyword selection while prioritizing expansion efforts
• Producing weekly campaign performance reports
• Executing and maintaining paid social media campaigns
Additional Responsibilities:
• Managing individual and/or team projects
• Implementing and executing long-term brand management strategies
• Interacting with vendors and staying up-to-date with the latest trends in paid advertising
We are looking for a candidate with the following qualifications:
• Proficiency in Google Ads, Google Analytics, Google Search Console, Meta Ads
• Experience with managing large-scale PPC campaigns
• Strong problem-solving and project management skills
• Detail oriented and deadline driven
• Ability to effectively communicate with the executive team
• Bachelor’s degree is preferred
• Previous law firm experience a plus