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Senior Market Research Analyst

ZF
Farmington, MI Full Time
POSTED ON 6/16/2026 CLOSED ON 6/17/2026

What are the responsibilities and job description for the Senior Market Research Analyst position at ZF?

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Senior Market Research Analyst

Country/Region: US
Location: Farmington Hills, MI, US, 48331

Req ID 87942 | Gbl Elec HQ - Farmington Hills, United States ZF Active Safety and Electronics US LLC

About the Position

The Senior Market Research Analyst will be primarily responsible for maintaining the Advanced Driver Assist Systems (ADAS) and High-Performance Computing (HPC) business unit sales and volume forecasts for OEM customers in North America. The position also supports various deliverables of the Market Planning department, which include vehicle production tracking, sales variance analysis, supporting new business acquisition, and competitive intelligence.


What you can look forward to a the Senior Market Research Analyst:

  • Responsible for updating/managing ADAS and HPC product line pricing/volume data using a combination of Microsoft Excel worksheets and the online Strategic Planning Tool.
  • Regularly meet with Sales staff to review forecasted product line data and make appropriate updates, ensuring adherence to company guidelines
  • Ensure high quality and integrity of forecasted data and work with a global team to support milestones and deliverables. Work closely with Market Planning colleagues in other regions to ensure consistency in planning processes.
  • Conduct quarterly and ad-hoc variance analyses of forecasted product line sales/volume, and provide explanations of key forecast change drivers.
  • Assist in tracking new business pursuit, make regular updates to quoted pricing and expected business award timing.
  • Support Sales and Portfolio teams with presentation materials created using forecasted

Your Profile as Senior Market Research Analyst:

  • Bachelor’s Degree in Finance, Management or a technical field
  • 4-6 years prior experience in sales planning/forecasting, sales/account management, or financial forecasting
  • Must have very strong skills in Microsoft Excel (Pivot Tables, Slicers, VLookups) and Microsoft Powerpoint (Graphs/Charts, Embedded MS Files).
  • Proficiency in using Microsoft Excel
  • Prior experience with Power Apps and/or Power B.I. is preferred

Why you should join ZF:

  • A supportive collaborative team environment
  • Annual Incentive Plan
  • Paid Vacation
  • Personal Time
  • 401k Plan
  • Health Care Benefits
  • Paid Holidays
  • A strong diversity culture
  • Supportive Employee Groups and community outreach activities

Be part of our ZF team as Senior Market Research Analyst and apply now!


Contact

Gabriela Palacio


DIVERSITY COMMITMENT:
Diversity, Equity and Inclusion are more than just words for us. They are at the core of the ZF Way that propels our team members towards their utmost success. We strive to build and nurture a culture where inclusiveness is a natural reflex. We actively seek ways to remove barriers so that every member of ZF can rise to their full potential. We aim to embed this in our legacy through how we operate and build our products as we shape next generation mobility, safety, sustainability and social justice.


With four generations across 118 nationalities in 41 countries, ZF combines a unique variety of backgrounds, perspectives, and ideas. Together, we solve problems, drive innovation and shape next generation mobility.


Our company is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with us and are in need of accommodation or special assistance to navigate our website or to complete your application, please contact us. Requests for reasonable accommodation will be considered on a case-by-case basis. ZF is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Equal Employment Opportunity/Affirmative Action Employer M/F/Disability/Veteran

What does DEI (Diversity, Equity, Inclusion) mean for ZF as a company?

At ZF, we continuously strive to build and maintain a culture where inclusiveness is lived and diversity is valued. We actively seek ways to remove barriers so that all our employees can rise to their full potential. We aim to embed this vision in our legacy through how we operate and build our products as we shape the future of mobility.

Find out how we work at ZF:



Nearest Major Market: Detroit
Job Segment: Market Research, Strategic Planning, Equity, Business Development, Research, Marketing, Strategy, Finance, Sales

Benefits:

Plano de saúde, Estacionamento, Vale-transporte/Fretado

Salary.com Estimation for Senior Market Research Analyst in Farmington, MI
$105,025 to $130,508
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